When to Choose a Professional Graphic Designer Instead of Canva

desktop computer graphic designer platforms keyboard

desktop computer graphic designer platforms keyboardThe importance of graphic design can’t be understated in today’s increasingly noisy world. Effective graphic design captures attention, creates greater engagement, and enables you to keep up with the content demands of your audience. At the same time, we recognize that the cost of graphic design can be a major concern, especially for small businesses. As a result, businesses have turned to DIY graphic design tools, such as Canva, to cover their design needs. 

While our team at Green Apple uses Canva for quick designs, we realize the platform’s limitations for helping brands stand out from the crowd. As we work with clients to determine their design needs and create a marketing plan that fits their budget, here are a few things we’ve found when it comes to choosing between a professional graphic designer and DIY tools like Canva.  

The Benefits of Hiring a Graphic Designer

Here are a few ways that hiring a professional designer can benefit your brand or business: 

1. Graphic Designers Can Capture Your Unique Brand

While DIY tools are beneficial for creating graphics in a short amount of time, the platforms only allow you to use pre-designed templates and designs available in their library. 

On the other hand, professional graphic designers are experts at helping your brand’s unique story through visual means. They bring their knowledge and creativity to branding and design projects in a way that isn’t accessible with DIY tools.   

2. Graphic Designers Provide Creative Ideas & Problem-Solving Skills

Graphic design is all about creativity and finding effective ways to bring your ideas to life in innovative ways. If you’re struggling to capture attention or find ways to communicate the essence of your brand, a graphic designer can work with you to find creative ways to solve these problems.   

3. Graphic Designers Collaborate and Listen to Feedback 

The collaborative element of design is often one of the most mutually beneficial aspects of a marketing campaign.  It may seem obvious, but Canva and other DIY tools can’t really listen or help you process graphic design feedback. On the other hand, graphic designers take time to consider the client’s perspective and work with them to create their vision.

4. Graphic Designers Provide Consistency in Quality 

Consistency in your brand’s color scheme, patterns, and fonts must be considered during all aspects of the design process. A professional designer will be able to incorporate the brand identity into any new design ideas. If the brand identity is not clear, the designer will be able to create one for it.

When to Hire a Graphic Designer Instead of Using Canva

If you want to create simple graphics for your social media posts, add some design techniques to your school projects or presentations, or other similar personal uses, Canva is a good choice! However, the benefits of hiring a graphic designer can make a tangible difference when it comes to working on more detailed design projects. Here are a few types of projects that should be designed by a professional:

1. Core Branding Projects 

It’s important to make sure your brand identity is as impactful and consistent as possible. Whether you’re creating a logo or designing core branding materials, it’s incredibly beneficial to have a professional eye on the project. If you’re worried about the scalability of hiring a designer, ask them to create templates for sales presentations or a flyer where you can have the ability to edit easily and print on demand.

2. High Profile & Important Print Materials 

Every marketer and business owner recognizes certain marketing materials are more important than others. A random social media post doesn’t hold the same weight as your annual report. Whenever we’re working with clients to design high-profile materials, we typically encourage them to invest in design. This includes materials that have a long shelf life such as business cards, flyers, and other marketing materials.

3. Projects that are Important for Business Development

Here’s a good question to ask when determining whether or not to hire a professional graphic designer: “Will this specific project or image directly impact our ability to sell our product or services?” While the case can be made that everything is marketing, it’s also important to recognize which marketing materials make a greater impact on your business development efforts. For example, your website, sales presentations, and trade show materials are all examples of marketing collateral that has a direct connection to your bottom line.  

Finding the Right Designer Makes All the Difference

At Green Apple, we care about helping clients find the best graphic designer for their business. This is where the Green Apple Orchard provides incredible value. If you’re looking for a graphic designer to help visually tell your brand’s story, connect with our team to learn how our team of specialists can help. 

Meet Our Orchard Members: Jenny Mann

Jenny Mann

What makes our team so incredibly versatile is our partnership with freelancers through The Orchard—a collective of highly-talented professionals who help us achieve our clients’ goals. The Orchard allows us to assemble a team (including our core team members) that is perfect for our client, and as a bonus, we get to work with creative professionals like the amazing Jenny Mann.

Jenny’s Role as an Orchard Member

Jenny works closely with our in-house Client Relations Specialists and Digital Marketing Specialist to produce graphics for various print and digital projects—everything from brochures, flyers, and presentations to social media and podcast graphics. She is our go-to graphic designer and produces fantastic work every time, without fail. Owner and Chief Marketing Strategist, Samantha Pyle, says that “Jenny has a wonderful ability to create graphics that follow clients’ branding guidelines and are totally unique to the client.” It’s her attention to detail that makes her such a great addition to our Orchard team.

Jenny’s Background and Career 

Originally from Bowling Green, Kentucky, Jenny has led a diverse 19-year career path, working as a designer and art director in publication, product and packaging design, and freelance design. She attended college at Ringling College of Art and Design in Sarasota, Florida, where she earned her Bachelor of Fine Arts degree. She eventually returned to her hometown, where she and her husband, Brian, live with their two dogs, Pickles and Olive. 

How Jenny Found Our Team 

Jenny found Green Apple Strategy in 2019 through her ties to AIGA Nashville, a professional association for designers, where she heard that we were looking for a freelance designer. She thought it looked like a great fit, so she applied and began working with our team. 

“I was drawn to the diverse mix of projects and clients from different industries that Green Apple had to offer. As a designer, it’s refreshing to have a fresh set of problems to solve, and an assortment of clients to solve them for,” said Jenny. 

What Jenny Brings to Green Apple Strategy

Jenny brings a passion for branding and beautiful design to the Green Apple team. “Branding goes so much deeper than a logo or a pretty pamphlet, and making sure everything I produce feels authentic to the client’s mission and values is always my top priority,” she added. 

We couldn’t agree more, as this is exactly what we’ve seen from Jenny in our time with her—precise attention to the essence of our clients’ brands. She has an uncanny ability to tune into what makes them unique and how we, as a marketing agency, can share that with their target audiences.

Jenny’s Personal Life

“I might be a bit of a workaholic,” she says. When she’s not spending time on design, which is rare, Jenny loves spending time with her family and friends. She and her husband enjoy hosting board game nights and cooking together. And, of course, they spend much of their time spoiling their two adorable dogs. 

We are lucky to have Jenny as a member of our Orchard team and are thrilled that she chooses to share her talents with us. Thank you for your contribution to our clients, Jenny. We appreciate you! 

Could your brand benefit from top-notch graphic design services? Contact Green Apple Strategy to schedule a consultation.