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Content marketing has become a crucial component of nearly every B2B marketer’s strategy. In fact, 91% of B2B marketers say they use content marketing in their overall strategy. The good news is that content marketing has become a proven way to reach customers, earn trust, and impact the bottom line. The challenge for many marketers […]
Effective marketing requires a combination of strategy, operations, and detailed execution. Because of this, most marketing teams are best equipped when people function in a variety of roles. As Seth Godin puts it, you need a scientist, an engineer, and an operations manager. The challenge, of course, stems from ensuring that your people are in […]
—- Client Relations Specialist —- Lindsay Lanahan Lindsay Lanahan is an empathetic, intuitive, and creative problem solver with a heart for helping others. Combining these natural strengths with her diverse experience working in financial, entertainment, and nonprofit industries make her an ideal Client Relations Specialist for Green Apple Strategy. In her role, Lindsay helps strategize […]
Executing a marketing strategy is a lot like climbing a mountain. Both are focused on an audacious goal that requires effort and dedication to achieve. You need an intentional plan for how you’re going to climb the mountain. There will also be unexpected obstacles and unexpected turns along the way. Sometimes you have a clear […]
Finding new sources of inspiration and creativity can be one of the most helpful ways for marketers and business owners to stay proficient at their craft. You never know what might spark an idea or help identify the angle for your next marketing campaign. At Green Apple, we like to keep ourselves inspired when it comes […]
