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In today’s world, everything is marketing. Subsequently, every area of your business has valuable insights or perspectives that could be beneficial for your marketing efforts. Taking the time to get your employees involved in marketing creates opportunities to connect with your audience on a human level. While other teams and departments might not be responsible […]
Testimonials and case studies are two of the most effective marketing tools to manage your brand’s reputation. As potential clients read through a testimonial, they can picture themselves in that person’s shoes and see how they can solve their problems with the solutions that you provide. They help you communicate one of the most important […]
When it comes to the basic “blocking and tackling” of effective email strategy in 2022, email newsletters are on the starting line. After all, 81% of B2B businesses name newsletters as their top content marketing strategy. However, the popularity of newsletters often makes it one of the most difficult tactics to deploy. It’s important for […]
Lindsay Lanahan is an empathetic, intuitive, and creative problem solver with a heart for helping others. Combining these natural strengths with her diverse experience working in the financial, entertainment, and nonprofit industries makes her an ideal Client Relations Specialist for Green Apple Strategy. In her role, Lindsay helps execute effective marketing initiatives for clients across […]
Marketing and public relations used to work separately, with drastically different approaches and goals. But in today’s digital world, where PR overlaps with other channels of communication, it’s more important than ever for the two disciplines to work together. For nearly every company we serve, we are exploring ways to incorporate PR into their comprehensive […]
