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Lindsay Lanahan is an empathetic, intuitive, and creative problem solver with a heart for helping others. Combining these natural strengths with her diverse experience working in the financial, entertainment, and nonprofit industries makes her an ideal Client Relations Specialist for Green Apple Strategy. In her role, Lindsay helps execute effective marketing initiatives for clients across […]
Marketing and public relations used to work separately, with drastically different approaches and goals. But in today’s digital world, where PR overlaps with other channels of communication, it’s more important than ever for the two disciplines to work together. For nearly every company we serve, we are exploring ways to incorporate PR into their comprehensive […]
In today’s increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to reach. Nevertheless, public relations is crucial for enterprise technology companies and B2B brands, regardless of size, vertical, or industry. We’re constantly encouraging our […]
While social media trends have evolved over the past few years, LinkedIn is still the essential platform for marketing and business development growth, especially for B2B brands. Every marketing department and business development professional should take time to consider how to use the platform, especially if you’re concerned that your LinkedIn page is underperforming. There […]
In a world where word of mouth and consumer feedback guides the decision-making process, Google reviews are critical when it comes to driving business to your company. As if a positive response from current customers isn’t enough, these testimonies can also go beyond their original purpose and be doubled as free marketing content for your […]
