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“Was it a successful event?” can be one of the hardest questions for marketers, sales professionals, or business owners to quantify. Whether you’re sponsoring a tradeshow, marketing, or hosting a VIP gathering for your customers, it can be difficult to track the impact of the event. Many times, the impact may not be immediately measurable. […]
Effective marketing requires a combination of strategy, operations, and detailed execution. Because of this, most marketing teams are best equipped when people function in a variety of roles. As Seth Godin puts it, you need a scientist, an engineer, and an operations manager. The challenge, of course, stems from ensuring that your people are in […]
Executing a marketing strategy is a lot like climbing a mountain. Both are focused on an audacious goal that requires effort and dedication to achieve. You need an intentional plan for how you’re going to climb the mountain. There will also be unexpected obstacles and unexpected turns along the way. Sometimes you have a clear […]
Finding new sources of inspiration and creativity can be one of the most helpful ways for marketers and business owners to stay proficient at their craft. You never know what might spark an idea or help identify the angle for your next marketing campaign. At Green Apple, we like to keep ourselves inspired when it comes […]
In today’s world, everything is marketing. Subsequently, every area of your business has valuable insights or perspectives that could be beneficial for your marketing efforts. Taking the time to get your employees involved in marketing creates opportunities to connect with your audience on a human level. While other teams and departments might not be responsible […]
