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The holiday season is a time when social media comes alive with festive cheer. Businesses are vying for attention while also trying to capture the holiday spirit. If done well, holiday marketing on social media can be some of the most valuable content you produce. We’re here to guide you through some simple yet highly […]
“Was it a successful event?” can be one of the hardest questions for marketers, sales professionals, or business owners to quantify. Whether you’re sponsoring a tradeshow, marketing, or hosting a VIP gathering for your customers, it can be difficult to track the impact of the event. Many times, the impact may not be immediately measurable. […]
Effective marketing requires a combination of strategy, operations, and detailed execution. Because of this, most marketing teams are best equipped when people function in a variety of roles. As Seth Godin puts it, you need a scientist, an engineer, and an operations manager. The challenge, of course, stems from ensuring that your people are in […]
Executing a marketing strategy is a lot like climbing a mountain. Both are focused on an audacious goal that requires effort and dedication to achieve. You need an intentional plan for how you’re going to climb the mountain. There will also be unexpected obstacles and unexpected turns along the way. Sometimes you have a clear […]
Finding new sources of inspiration and creativity can be one of the most helpful ways for marketers and business owners to stay proficient at their craft. You never know what might spark an idea or help identify the angle for your next marketing campaign. At Green Apple, we like to keep ourselves inspired when it comes […]
