As we embrace a new year and reflect on the last, we’re proud to celebrate the incredible work we’ve accomplished with our clients in 2024. From milestone transitions and acquisitions to innovative campaigns and strategic recruitment efforts, these projects highlight Green Apple Strategy’s commitment to crafting impactful strategies and solutions that drive growth and unlock new opportunities for success.
Celebrating a Generational Legacy Through Strategic Storytelling
When Maxwell Roofing transitioned leadership to its third generation, Green Apple crafted a strategic public relations and storytelling campaign to celebrate this milestone. By securing several features in the Nashville Business Journal (NBJ) and a highlighted press release in Construction Dive, we reinforced Maxwell’s reputation as an industry leader while highlighting its family-owned legacy.
The campaign achieved a 10.2 million potential editorial reach and received 100% positive sentiment, demonstrating the impact of creative storytelling and strategic media outreach.
Urban Sweat Acquisition
When Urban Sweat expanded its wellness footprint through the acquisition of CYL’s nine franchise locations, it turned to Green Apple for a seamless transition. We crafted a comprehensive acquisition marketing strategy that included messaging alignment, public relations, email marketing, and social media assets, ensuring consistent communication with franchise owners, employees, and loyal customers.
Our PR efforts generated 339 article placements and reached over 201 million potential readers, positioning Urban Sweat as a rising leader in the recovery and wellness space. By delivering turnkey support and cohesive messaging, we empowered Urban Sweat to focus on growth while we handled the strategy and execution.
Read more about how our team’s strategy development services have supported additional client growth and expansion into new markets.
Building A Stronger Brand from the Inside Out
Following the acquisition of its retail division, First Acceptance Insurance Company saw an opportunity to reinforce its commitment to its 700+ employees while elevating recruitment efforts. As a long-term partner of Acceptance Insurance, Green Apple Strategy worked with the First Acceptance Marketing and HR teams to develop an employment marketing strategy. Our new approach was rooted in employee feedback gathered through comprehensive surveys and interviews.
The employee surveys yielded a wealth of insights, which helped Green Apple craft a clear set of core values for First Acceptance—Flexibility, Appreciation, Integrity, and Collaboration (FAIC). From this, our team developed the “FAICForward” campaign, an ongoing initiative designed to put these values into action. Employees are encouraged to nominate coworkers who exemplify these values to recognize them for their contributions. The initiative supports a positive, celebratory culture across the company while promoting greater employee engagement.
Beyond the internal impact, the campaign also serves as a recruitment tool, showcasing FAIC’s commitment to an employee-focused culture and setting the company apart in the competitive insurance industry.
Charter Construction: A Strategic Approach to Recruitment
Our partnership began with Charter Construction in 2024, and we immediately began work on several key projects, including one that would enhance the company’s recruitment efforts. The Green Apple team secured Charter’s participation in multiple career fairs at schools including MTSU, TSU, UTC, and Murray State, where Charter connected with top construction management and civil engineering students. We designed eye-catching customer banners and memorable swag to entice graduates to linger at the Charter booth during the fair.
To attract new talent, we designed a structured internship program to provide real-world experience to graduates interested in project management, estimation, field work, and safety roles. The program is designed to nurture talent and create long-term employment opportunities, reflecting Charter’s commitment to fostering growth from within. An email automation strategy streamlined the follow-up process with prospects, eliminating any chance of missed connections and ensuring a seamless recruitment experience.
Sharing the Love and Building Reputation
In February 2024, Green Apple assisted The Gardner School with a transformational initiative to increase the number of positive Google reviews associated with the organization. TGS is a nationwide leader in early childhood education with nearly 40 locations across nine states. With so many schools, TGS needed a comprehensive campaign to encourage satisfied families to share their experiences. In early February, Green Apple launched the “Share the Love” campaign to align with Valentine’s Day. This review-generation strategy turned parents’ positive experiences into glowing Google reviews. We crafted a campaign that celebrated the bonds families share with TGS while building a stronger online presence and boosting SEO.
The results were remarkable:
- Over 200 new reviews in one month
- A 1,741% increase in review volume compared to the previous year
- An improved average rating of 4.86 stars
Through campaign development, messaging and design strategy, and social media promotion, Green Apple helped TGS enhance its online reputation while fostering deeper connections with families.
Amplifying United Communications’ Mission
In Q2 of 2024, United Communications came to Green Apple Strategy with a specific goal: to promote their unprecedented rural broadband expansion in Williamson County. This initiative aimed to bring high-speed fiber internet to 8,000 new addresses, significantly increasing accessibility in the region.
Our efforts included crafting a comprehensive PR strategy that secured coverage in key media outlets, including The Tennessean and other local media platforms, generating a total reach of 29.9M in two months. To amplify the announcement, we developed a social media video featuring United’s leadership and Mayor Anderson, further highlighting the community impact of this investment.
Our work for United Communications demonstrates Green Apple’s expertise in strategic storytelling and media outreach, elevating United’s visibility and reinforcing its role as a leader in regional connectivity.
Strategic Services and Solutions to Grow Your Business
At Green Apple Strategy, we’ve built our agency to serve clients differently. Our team delivers powerful strategic plans that can be seamlessly implemented by us or your own team—all to take your business to the next level.
Learn more about our process or connect with our team to find out how we can work together.