Your 2026 Brand Playbook: Trends and Insights for B2B Teams That Want to Stand Out

woman writing down plans

Branding used to feel simple. Create a logo. Update your tagline. Keep everything consistent. Done.

That approach doesn’t work anymore, especially heading into 2026. Prospects expect a clear point of view. Employees want to understand the story they’re part of. And leadership teams are often pulled in so many directions that brand alignment slips without anyone realizing it.

If you’ve ever tried to get everyone in your company to explain what you do in the same way, you already know the challenge. A strong brand is no longer about what you say. It’s about what people understand, repeat, and believe.

The good news is that B2B companies have more tools than ever to build a brand that feels human and memorable. In this article, we’ll highlight a few trends and insights to keep on your radar for 2026.

Key Branding Trends for B2B Companies in 2026

As marketing trends continue to shift and evolve, here’s what your team needs to know:

1. Brands with personality are winning attention.

In 2026, B2B buyers are looking for brands with a distinct voice and personality. They want to connect with businesses that feel authentic and human. 

A recent study from Sprout Social found that 77% of consumers say they are more likely to engage with a genuine and relatable brand. 

Personality creates trust. It also creates differentiation in markets where services often look similar.

2. Video continues to dominate brand engagement.

Video isn’t just about social content anymore. It’s becoming a core part of brand building because it creates an emotional connection quickly. Research shows that video is 53 times more likely to drive organic search traffic than text alone.

For small B2B teams, that means even posting a simple video can dramatically expand your reach and visibility.

3. Reputation now sits at the center of brand perception.

Every review, social comment, and customer experience feeds your brand. Reputation marketing is becoming a strategic priority because buyers do more independent research before they ever speak to sales. 

A recent study shows that 94% of B2B buyers say online reviews are an important part of their decision-making process. For B2B organizations, the same pattern holds. Your reputation is often your first impression.

4. Brand clarity increases employee retention.

As the labor market evolves in 2026, branding becomes increasingly important. Talent markets may shift, but employee expectations remain high. People want to work for brands that communicate their purpose and values clearly. 

A study from LinkedIn found that organizations with a strong employer brand see a 28% reduction in turnover. Internal alignment is no longer optional. It’s a branding advantage.

Practical Insights for Stronger Branding in 2026

Trends are helpful, but they only matter if you know how to put them in motion. These insights apply across industries and sizes, especially for small and mid-size B2B teams.

1. Carry your brand narrative into every touchpoint.

Writing a brand story during a workshop is the easy part. Bringing it to life across campaigns, sales conversations, and customer experiences requires intentional focus. A brand narrative is only effective when it shows up consistently and helps people feel something about your business.

Case Study: The Skylight– The Skylight needed a brand story that captured the excitement of a new venue while honoring the rich history of The Factory. We worked with their team to craft a narrative that bridged both worlds. The result was a cohesive identity supported by events, PR, and marketing that brought the story to life and created energy around the launch.

2. Invest in internal marketing to strengthen your external brand

Employees are your most influential brand messengers. When they understand the “why” behind what you do, the brand becomes stronger for customers, too. Intentional internal branding creates clarity and confidence.

Case Study: First Acceptance– When First Acceptance asked for support launching an employee engagement and recruitment initiative, we began with their internal story. Through conversations across departments and seniority levels, we uncovered what made their culture unique. The final messaging framework reflected purpose, values, and everyday behaviors. It resonated with employees and helped unify the external brand around a shared identity.

3. Treat testimonials and reviews as a strategic brand asset

Positive feedback builds trust faster than anything you could write on your own. The key is to collect reviews consistently and in ways that feel authentic. Strong testimonials can elevate your reputation, improve search visibility, and reinforce your brand values.

Case Study: The Gardner School– We partnered with The Gardner School to boost its online reputation with families researching early childhood education. The “Share the Love” campaign launched in February of 2024 to highlight the school’s value and approach. Our strategy worked: TGS received 210 new Google reviews in a single month, strengthening credibility and improving online visibility.

4. Harmonize your brand narrative during mergers or new launches

If your company is expanding, acquiring another business, or launching a new service line, you have a branding opportunity. Customers want clarity. They want to know how all the pieces fit together and what the change means for them. A unified brand story creates confidence.

Case Study: Urban Sweat – During Urban Sweat’s acquisition of another wellness brand, we helped them connect two identities into one clear message. We also developed communication tools for employees and customers to ensure the transition felt intentional. The unified narrative helped the brand grow without losing its core identity.

Build a Brand That Lasts

Building a strong brand in 2026 means being intentional, authentic, and strategic in every interaction. Telling a consistent story, empowering your employees, and leveraging your reputation are foundational strategies for sustainable growth.

Ready to define or strengthen your brand’s impact in the new year? Green Apple Strategy partners with clients to build brands that grow and evolve over time, handling the heavy lifting through our marketing and PR services. 

Learn more about our strategic planning approach or connect with our team today to discuss your brand needs for 2026.

Top 2026 B2B Marketing Trends for Small and Mid-Size Companies

Let’s be honest: most “marketing trend” lists read like they were written for Fortune 500 teams with 20-person departments and giant budgets. But that’s not the reality for most B2B companies. If you’re heading into 2026 with one full-time marketing manager and a list of big goals, the trends that matter are the ones that help you do more with what you already have and help your business grow in ways that actually feel achievable.

At Green Apple, we spend a lot of time helping small and mid-size B2B companies build marketing plans that work in real life—not only in slide decks. Based on what we’re seeing across our clients, our Orchard specialists, and the wider landscape, here are the trends we believe matter most this year. And more importantly, how they can work for you. 

Marketing Trends Your B2B Team Can Actually Use in 2026

1. Search is shifting—fast. Plan for AEO, not just SEO.

Search is becoming more conversational. AI tools are acting like search engines, and customers are asking long, specific questions that used to live deeper in the buyer’s journey. This is why AEO (Answer Engine Optimization) is becoming essential.

Here’s what this means for small B2B teams:

People don’t want vague marketing copy or general “overview” pages anymore. They want answers. They want practical help. They want content that proves you understand their world.

Try this tomorrow:
Write down the last five questions a prospect asked your sales team. Next, turn each question into a short Q&A-style blog or a simple landing page on your website.

2. Every business needs an AI usage policy in 2026.

Most teams are already using AI in some form. Someone is drafting emails in a chatbot. Someone is rewriting job descriptions. Someone is using generative design or AI transcription tools. But almost no one has created rules around what’s allowed, what isn’t, and how to protect the brand.

This is becoming a major risk area for small teams, especially in B2B, where trust is everything.

A clear AI usage policy protects you from accidents, misinformation, security issues, and brand inconsistency. It also helps your team use AI intentionally instead of randomly.

Try this tomorrow:  
Decide on your “AI red zones” and “AI green zones.” For example:

  • Green: brainstorming, outlining, editing, data cleanup, content repurposing
  • Red: writing thought leadership from scratch, making up data, producing client-facing materials without human review

Then build from there.

3. B2B buyers want experiences, not just information.

Relationships have always been an important factor for B2B businesses. Creating moments where people feel taken care of has the power to transform your sales funnel. 

Simple experience improvements for small teams:

  • A smoother onboarding flow
  • A more helpful follow-up email after a bid
  • A short, friendly video explaining next steps
  • A resource library that actually anticipates problems

People remember when a brand makes their life easier. In 2026, that emotional win matters more than a fancy campaign.

Try this tomorrow:  
Pick one step in your sales process that feels clunky. Consider how you might make it more relational by offering value. Your buyers will notice.

4. Digital reputation will matter more than reach.

Online reviews. Testimonials. Case studies. Third-party features. Local recognition.

All of these are becoming more important than the number of followers you have. In industries built on trust and long-term partnerships, your digital reputation is often the first impression.

The challenge: most small B2B teams rely on word-of-mouth but don’t document it online. Making digital PR part of your marketing strategy can make a difference. Even two new reviews a month can shift your industry credibility.

Try this tomorrow:
Ask one client (just one!) for a Google review or testimonial. Make it easy for them by providing a link.

5. Email segmentation will outperform broadcast emails.

Your list doesn’t need to be bigger. It needs to be smarter.

Email segmentation helps you talk to people based on what they need, not what you want to promote. This matters to small B2B teams because segmentation increases conversions without more content or more tools.

Try this tomorrow:
Split your list into at least two groups: current customers and prospects. Send each one a message tailored to their relationship stage.

6. Marketing, sales, and operations must be aligned.

In 2026, marketing simply cannot exist in a silo. The most effective campaigns are those that align every department. When marketing creates a promise, sales has to deliver on it, and operations has to fulfill it. Misalignment kills client trust and wastes budget. Taking time to proactively create alignment between marketing, sales, and other areas of your business will be critical for success in 2026. 

Try this tomorrow:
Schedule a quarterly alignment session with your head of sales or operations. Ask them: “What’s the single biggest friction point with new clients?” Use marketing resources to solve that problem, whether it’s creating a clear client onboarding manual or streamlining the proposal process.

7. Hyper-local credibility is a lead generation advantage.

For regional B2B services, hyper-local search and reputation are paramount. Your local Google Business Profile (GBP) is now a central marketing hub, not just a map pin. Buyers often check local reviews and recent updates before reaching out. This trend is leveraging digital reputation as a primary marketing channel.

Try this tomorrow:
Designate fifteen minutes each week to post an update to your Google Business Profile. Highlight a recent project success (even if it’s just a photo of the completed work) or a positive review. This is free, low-effort marketing that massively boosts your local visibility.

Ready to Master Your Marketing Strategy in 2026?

The best B2B marketing strategies aren’t built on massive budgets; they’re built on clarity, focus, and smart execution. Our hope is that these trends offer tangible ways to amplify your efforts without overwhelming your team.

If you’re ready to stop guessing and start building a marketing plan that aligns with your biggest business goals, Green Apple Strategy is here to help. We specialize in providing the strategic clarity and specialized execution needed to move your business forward.

Contact Green Apple Strategy today to learn more about our strategic planning services and how we can help you resolve your biggest marketing issues in 2026.

AI Prompts: Your Secret Weapon for More Effective Marketing Meetings

artificial intelligence for marketing

We’ve all been there. You walk into a marketing meeting ready to drive results, but the discussion gets bogged down. You dive into the details. You spend too much time on data analysis. At Green Apple Strategy, we know these meetings are key opportunities. They should be used to make a real impact and drive meaningful results for our clients. With the right tools, even the most routine discussions can spark creativity and encourage collaboration. This brings everyone together around clear goals. 

Meeting productivity is one way AI can help small and mid-size businesses improve the effectiveness of their marketing. It can create space for your team to focus on what truly matters: strategy, creativity, and connection. At Green Apple, we’re constantly exploring new ways to use AI to improve our clients’ marketing efforts. In this blog, we’re unpacking seven practical ways to use AI to transform your marketing meetings:

How to Use AI for More Effective Marketing Meetings

1. Automate Pre-Meeting Prep

Preparing for a meeting often takes as much time as the meeting itself. AI tools can automate routine tasks by summarizing reports and organizing marketing campaign data. These tools can even generate quick performance snapshots. Instead of spending hours piecing together information, your team can start meetings with everything they need at their fingertips.

Prompt to try:  “Summarize the key performance trends from this marketing report. Include major wins, areas that declined, and any patterns worth noting.”

Green Apple Insight: AI can summarize data, but it can’t explain why numbers moved or what to do next. Strategy comes from understanding industry context, current trends, buyer behavior, and seasonal patterns. That’s where our team steps in—to interpret the story behind the data and recommend actions that move the needle.

2. Kickstart Brainstorms Without the Blank-Page Panic

AI can jumpstart the creative process by generating fresh ideas, taglines, or campaign angles, but it doesn’t replace human creativity. It can provide inspiration to help your team think outside the box. 

Prompt to try: “Generate five creative campaign concepts to promote [product/service] to [target audience]. Include messaging themes and suggested channels.”

Green Apple Insight: AI can generate ideas, but it doesn’t know your business goals, internal limitations, or brand voice. Humans can translate five ideas into one strategic approach that aligns with the big picture. That’s the part AI can’t do, and that’s the part we do every day.

3. Strengthen Marketing and Sales Alignment

Creating alignment between sales and marketing is critical if you want to accelerate business development. AI can quickly generate specific, structured questions to foster collaboration and help marketing and sales teams understand each other. 

Prompt to Try: “Suggest three questions marketing can ask sales to better align on [specific goal, e.g., lead generation, customer retention].”

Green Apple Insight: While AI can provide the questions, human leadership must drive the implementation. We ensure the answers gathered lead to real operational alignment (e.g., updating the Sales Playbook or refining the lead hand-off process). The questions are useless without the strategic follow-through.

4. Identify Potential Solutions to Underperforming Tactics

AI can significantly accelerate the process of diagnosing underperforming tactics by quickly analyzing vast datasets. It can identify hidden patterns and correlations that human marketers might miss, pinpointing exactly where a channel—like email or social media—is breaking down and new ideas to consider. 

Prompt to Try: “What are some strategies to increase engagement for our [specific marketing channel, e.g., email, social media] based on current trends?”

Green Apple Insight: AI can give generic best practices, but strategic thinking is required to apply ideas for each client’s context. We can take an AI-generated idea (e.g., “Use more video”) and tailor it to the client’s industry, audience history, and capacity. We can then execute that strategy with precision, ensuring your marketing tactics actually support the bigger business objective.

5. Find New Content Angles

Every content marketer knows what it is like to ask the question, “What should we write next?” AI can significantly boost content creation by acting as a tireless research assistant. It quickly synthesizes massive amounts of data from the web, identifying emerging trends, common audience pain points, and competitor blind spots in a fraction of the time a human requires. 

Prompt to try: “Generate 10 content topics for a B2B audience in the [industry] space. Make them strategic, not generic.”

Green Apple Insight: Ideas are easy. Relevance is hard. Strategy determines what your audience actually needs from you.

6. Streamline Next Steps and Action Items

A productive discussion can easily lose its momentum, and action items get lost in translation. AI can help summarize key takeaways and assign the next steps in real time. It ensures nothing slips through the cracks so that everyone leaves the meeting with clarity and purpose.

Prompt to try: After recording an online meeting, you could ask a meeting tool like Otter.ai to “Summarize the key decisions, action items, and deadlines from this conversation. List them by owner.”

Green Apple Insight: Summaries are helpful, but AI can’t manage accountability, scope, priorities, or capacity. That takes real project management for your marketing—and that’s why our team places such a high value on strong internal systems and clear workflow.

7. Support Long-Term Strategic Planning 

As AI use increases, these tools can quickly identify potential industry shifts, risks such as privacy changes or platform instability, and emerging opportunities. This gives leadership teams a clearer foundation for forward-looking SWOT analyses.

Prompt to try: “Give me a list of opportunities or potential risks based on the marketing trends expected in 2026.” 

Green Apple Insight: Trends matter, but prioritizing them matters more. AI provides data, but we help clients decide what’s realistic, what’s worthwhile, and what actually fits their budget and goals. We turn that raw list of potential risks into a concrete, action-oriented plan to address them.

AI + Strategic Insights = More Effective Marketing

By incorporating AI-powered tools and smart prompts into your marketing meetings, you can unlock a new level of productivity and collaboration. You’ll have more time for strategic discussions, uncover innovative ideas, and make data-driven decisions that drive real results.

At Green Apple Strategy, we believe in eliminating the guesswork from marketing. We leverage the power of AI and our expert interpretation to develop and implement strategic marketing campaigns that help our clients achieve their goals.

Contact us today or explore our approach to strategic planning to discover how we can help your business grow.

How to Keep Your Marketing Strategy on Track When Everything Feels Urgent

marketing team strategy meeting with paperwork at a table

From Strategy to Execution (Part Two of Two-Part Series)

After you set your strategy, the reality of marketing life sets in. That clear roadmap you created starts competing with daily fires. The CEO has a “quick question.” Sales needs an emergency brochure. There’s a complicated product launch or a last-minute industry event next month that needs support. Suddenly, everything feels urgent, and your meticulously crafted long-term strategy starts to slip. How do you know when something is a timely opportunity or a threat to sustained success? 

For small to mid-size businesses, it’s easy to lose focus when everything feels like a priority. You’ve invested time and money into a great plan. Now you need systems to protect it from being overcome by the daily chaos. 

At Green Apple Strategy, we know this feeling well. We work with lean teams every day, and we’ve learned that keeping a strategy on track requires simple, practical discipline, not endless hours. 

In part two of our From Strategy to Execution series, we’ll share practical ways to prioritize, delegate, and pace your marketing efforts when the urgency dial is turned all the way up.

Didn’t Catch Part One?

Before you manage the requests, make sure you nailed the launch! If you’re still in the process of putting your strategy into motion, be sure to grab our guide: How to Activate Your Marketing Strategy: A Checklist for the First 90 Days. It’s the essential roadmap for building momentum from the very beginning.

Tactics for Taming the Chaos

1. Revisit Your Strategy Before Reacting

When things get chaotic, your strategy is your anchor. Before you add another task to your list, take a breath and ask:

This quick gut check will keep you from getting pulled into short-term distractions that don’t serve your long-term goals.

Pro tip: Keep your marketing strategy visible—literally. Print it, pin it near your desk, or set a recurring calendar reminder to revisit it weekly. When you can see it, it’s easier to stay grounded.

2. Rank Tasks by Impact, Not Noise

When every request feels urgent, it helps to sort your priorities based on impact. The Eisenhower Matrix is a simple system we often use for prioritizing work. You separate tasks into four quadrants based on two factors: urgency and importance.

  • Urgent and Important (Do it now): True crises, mission-critical deadlines.

  • Not Urgent and Important (Schedule it): Strategic planning, content creation, relationship building. This is where your marketing strategy lives.

  • Urgent and Not Important (Delegate it): Meeting requests, simple scheduling, minor production tasks.

  • Not Urgent and Not Important (Delete it): Unnecessary meetings, low-impact ideas, time sinks.

By using this framework, you force yourself to schedule time for the important work that drives long-term success.

3. Protect Strategic Time

Because strategic thinking time often gets put on the back burner when other fires pop up, it can be helpful to block off one or two hours every single week on your calendar. Label this time “Strategic Planning” or “Goal Review.” Treat it as an immovable client meeting. 

Use this time exclusively for working on the plan, not in the plan. Review your quarterly milestones. Check key metrics that matter to your leadership team. This simple act keeps the big picture alive.

4. Set Clear Boundaries for Requests

One of the biggest strategy killers is the unscheduled request. It’s incredibly useful to create a simple system for managing internal needs. Here’s just one example: 

  • Create a system for taking in ideas and requests: Have all requests (from sales, leadership, etc.) submitted through a single form in your project management tool (like Airtable or Asana).

  • Set a realistic expectation: Communicate that all new requests will be reviewed and prioritized every Monday morning.

  • Triage against the goals: When a request comes in, ask: “Does this move us closer to our Q3 business goal?” If the answer is no, it waits or gets pushed to the “Delete” quadrant.

5. Learn to Say “Not Right Now”

For small teams, this might be the hardest part of staying on track. When leadership or sales comes to you with a new idea, it’s tempting to say yes. But spreading yourself too thin can dilute your results and undermine your strategy.

Instead, try: “That’s a great idea. Let’s add it to our next strategy review and evaluate how it fits with our current goals.”

This response acknowledges the idea while giving you space to decide if (and when) it deserves your attention.

6. Delegate (and Automate) Whenever You Can

You can’t do everything, and you shouldn’t try. Here are some of our most helpful suggestions for bringing project management to your marketing efforts. 

Delegation isn’t a sign of weakness. It’s how you make room for the high-value work only you can do.

7. Refocus on Metrics That Matter

When you feel overwhelmed, go back to the numbers that matter most to your business: revenue, retention, reputation.

Ask yourself:

  • Is this activity moving us closer to those metrics?

  • Can we measure its impact clearly?

If not, it might not be worth prioritizing right now.

Pro tip: Keep a simple dashboard (even if it’s a spreadsheet) with three to five core KPIs. Review them monthly to stay centered on what’s actually driving growth.

8. Don’t Let Pivots Kill Momentum 

Your original strategy is your compass, but it’s okay if the market forces you to adjust the route. Use your planned check-in meetings to evaluate new opportunities. If a shiny new object aligns perfectly with your goals and has high impact, it may be worth a marketing pivot. But remember, when you pivot, you must also eliminate an equivalent amount of low-impact work from your original plan. 

Need Help Staying the Course?

Creating a strong marketing strategy is the hard part. Keeping it on track is the disciplined part. It requires simple boundaries and systems that protect your time from the daily firestorm of urgency. By ruthlessly prioritizing and strategically delegating, you make sure your well-designed marketing plan doesn’t just sit on the shelf. You keep it in motion, driving real, measurable results for your business all year long.

Ready to move beyond the daily chaos and gain momentum with your marketing? Green Apple Strategy can help you build the systems and provide the specialized execution needed to keep your marketing strategy on track. Contact us today to learn more about our strategic planning services.

How to Activate Your Marketing Strategy: A Checklist for the First 90 Days

marketing planning session

From Strategy to Execution (Part One of Two-Part Series)

Creating a marketing strategy is a lot of work. After hours of research, brainstorms, and approvals, you finally have a blueprint for your brand’s future. Then comes the real test: getting it off the page and into motion.

For small to mid-size businesses, especially those with lean marketing teams, this is a very real problem. A strategy that doesn’t translate into real-world action and impact your bottom line is just a pretty document.

At Green Apple Strategy, we believe the true test of a marketing plan isn’t in its creation. It’s in its activation. We’ve helped dozens of small and mid-size businesses create marketing strategies that stick. We’ve put together this practical checklist of must-do activities to set your strategy in motion during the first three months. 

Your Marketing Strategy Activation Checklist 

Our 90-day checklist is a list of 10 essential activities to help you activate your marketing strategy:  

1. Host a Strategy Kickoff with Key Stakeholders

Don’t just email your plan out and hope everyone reads it. Bring people together. Walk through your goals, highlight the “why” behind your approach, and confirm how your marketing strategy will support broader business priorities.
Pro tip: keep it collaborative. Ask sales, operations, or leadership where they see marketing having the biggest impact this quarter.

2. Clarify Roles and Responsibilities

Nothing derails execution faster than the “who’s doing what?” question. Before you launch anything, make sure every task has a clear owner to prevent confusion and inaction. Even if your marketing team is just one or two people, clarify where outside partners, freelancers, or leadership will need to be brought in.

3. Establish Your Execution Engine

Don’t let the details derail you. Set up a project management system for your marketing campaigns. You can use a tool like Airtable, Basecamp, Asana, or Trello to track tasks, assign deadlines, and manage communication. A solid system for the daily grind ensures your plan keeps moving forward.

4. Create a 90-day Roadmap

Annual plans can feel overwhelming, so separate yours into bite-sized quarterly milestones. What needs to happen this quarter to set you up for long-term success? Breaking your plan into 90-day sprints will make it more achievable and keep your team motivated.

5. Launch Your First Campaign

Early wins build confidence and buy-in. Identify one initiative that can generate noticeable results quickly and allow you to present meaningful marketing results to your leadership team. It could be a customer re-engagement email series or a social campaign tied to an upcoming event. When leadership sees progress fast, it builds trust in the bigger plan.

6. Align Content with the Buyer’s Journey

Don’t just churn out random blogs. Map your content calendar to the actual questions prospects ask at each stage of the buying cycle. That way, your first wave of content can support sales conversations directly.

7. Sync Marketing with Sales and Operations

Marketing doesn’t exist in a vacuum. Building alignment between sales and marketing upfront saves frustration and ensures your efforts translate into measurable business results. 

The best campaigns only succeed when they align with the people responsible for selling your products and delivering your services. Use the first 90 days to check in with sales and operations. Does your sales team have updated collateral and messaging? Can operations deliver on the promises marketing is making? 

8. Set Up Measurement Systems 

You can’t prove impact without tracking results. First, determine what metrics matter most to your C-level leaders (hint: leadership cares about revenue, retention, and reputation). Next, make sure you have dashboards and reports in place so you can measure progress and adjust quickly.

9. Refine and Optimize Your Plan 

Based on the data and feedback you’ve gathered, make a few key adjustments. Maybe a specific channel is over-performing and deserves more budget. Maybe a certain type of content is working better than you thought. By refining your plan, you ensure you’re making smart, data-driven decisions that will help your business grow.

10. Plan for Your Next Pivot 

Markets shift. New ideas emerge. A new product might get fast-tracked. Your plan needs to be flexible. Hold a strategy session to review your progress and plan to pivot if needed. Flexibility ensures you can adapt without a complete derailment.

Still in the Marketing Planning Phase? We’ve Got Your Back.

If you’re still in the process of building your marketing strategy, don’t worry—we’ve got a few resources that can help you lay the groundwork. These guides are perfect for getting your plan in shape before you move into the activation phase.

Wrapping It Up: From Strategy to Momentum

A strong marketing strategy is the foundation for growth, but it only changes things if you put it into motion. The first 90 days set the tone for how your plan will perform for the rest of the year. By focusing on alignment, clarity, and consistent execution, you’ll create the momentum needed to see real results.

At Green Apple, we believe the first 90 days are a critical window for turning plans into action. If you’d like a partner to help you build a roadmap for growth and activate your strategy, our team is here to guide you every step of the way. 

Contact us today to learn more about our strategic planning services. 

How to Present Marketing Wins to Your Leadership Team

woman presenting marketing wins to team

Every marketer knows that presenting marketing wins to their leadership team can be a complex task. You’ve been busy. You’ve launched campaigns, created amazing content, and boosted engagement. You know the work you’re doing is moving the needle, but not every win is easy to quantify. 

Still, presenting marketing outcomes (and lessons learned) to your leadership team is essential. It’s how you secure buy-in, prove the value of your work, and strengthen collaboration between marketing and other departments. 

At Green Apple Strategy, we’ve spent decades helping businesses translate marketing results into stories that matter to executives. And while every company has its own priorities, there are some universal principles for reporting wins in a way that resonates with leadership.

What Leaders Are Really Looking For

Let’s be honest. Your CEO isn’t typically diving into the nitty-gritty details of your Instagram engagement rate. They aren’t usually asking about your average email open rates. Instead, they’re focused on high-level organizational metrics. 

When it comes down to it, executives care about three things:

  • Revenue – Is marketing helping bring in more business?
  • Reputation – Is our brand stronger and more credible?
  • Retention – Are we keeping the customers and employees we already have?

If your report connects marketing activity to one (or all) of those pillars, you’ll have their attention. If it doesn’t, you’ll lose them.

Beyond the Numbers: How to Tell a Story with Your Marketing Wins

Here’s a step-by-step framework you can use to organize and present your marketing wins in a way leadership will actually care about:

1. Know the Big Picture

    It’s critical for marketing teams to know the company’s major focuses. This helps you connect your marketing plans to the big picture. It also guides how you present your marketing wins by giving you a clear framework for reporting. 

    2. Measure What Matters

      Don’t drown your report in vanity metrics. Track the marketing KPIs that tie back to the company’s goals. For example, instead of saying “Our email open rate increased,” frame it as: “Our email campaigns drove 200 demo requests this quarter, contributing to $X in pipeline.”

      Even if results fell short, you can highlight what you learned and showcase how you plan to pivot your marketing strategy. This shows you are strategic and adaptable.

      3. Format it for Leaders

        Executives don’t need (or want) a 30-slide deck of charts. Boil it down to the highlights:

        • What you set out to do
        • What happened
        • Why it matters to the business

        When possible, use metrics that allow data to be the diplomat for making strategic decisions. If you don’t have specific data, highlight specific examples of how your marketing supported larger business objectives. Maybe a new content series helped close a big client. Or a specific campaign reduced customer churn. Focus on the impact, not just the activity.

        4. Spotlight One Big Win

          If you only had five minutes with your CEO, what’s the one win you’d highlight? Every quarter, find a headline result to put front and center. Maybe it’s a successful campaign, a milestone in pipeline contribution, or a PR placement that elevated your brand.

          Framing your report around one “big win” gives your leadership team something memorable to latch onto.

          5. Share Key Learnings

            Marketing is experimentation. Some things work. Some don’t. Leaders know this. What they want to hear is how you’re learning and evolving. Highlight 1–2 takeaways per report. For example:

            • “Our paid ads worked better on LinkedIn than Facebook, so we’re reallocating budget.”
            • “Long-form blog posts outperformed short ones, so we’re focusing on quality over quantity.”

            This shows you’re paying attention and making smart decisions with marketing resources.

            6. Share What’s Next 

              Leaders want to know you’re always looking forward. Briefly outline your upcoming plans. How will you build on current successes? What new initiatives are you planning? How will your new marketing tactics tie back to growth? This shows you have a clear vision. It proves you are proactively contributing to the company’s future.

              7. Don’t Be Afraid to Ask for Feedback 

                Your presentation is a two-way street. Use it as a chance to gather insights. Ask questions like:

                • “Are there new priorities we should know about?”
                • “Is this the kind of reporting most useful for you?”
                • “What should we be keeping an eye on as we plan next quarter?”

                This ensures your marketing efforts stay aligned with the company’s evolving direction. It also positions you as a strategic partner.

                Presentation Protocol: Your Marketing Report Checklist

                Ready to nail that next leadership meeting? Use this quick checklist to gather, organize, and present your marketing wins with confidence.

                • uncheckedDefine Your Report’s Goal: What’s the main message you want leadership to take away?
                • uncheckedConnect to the “3 Rs”: Are my metrics tied to revenue, reputation, or retention?
                • uncheckedFocus on Key Metrics:  Are you highlighting what truly matters to leadership?
                • uncheckedCraft a High-Level Overview: Did I cut the fluff and keep it high-level?
                • uncheckedInclude Your One Big Win. What’s one thing you can spotlight as a win?
                • uncheckedUse Clear Visuals: Are there ways to visually highlight your success?
                • uncheckedHighlight Specific Success Stories: Do I have 1–2 stories or examples that bring the data to life?
                • uncheckedShare Learnings & Future Plans: What did you discover, and what’s next?
                • uncheckedPrepare Questions for Feedback: Am I ready with a few questions for leadership?
                • uncheckedPractice Your Delivery: Confidence is key!

                Connect Your Marketing to the Big Picture

                Presenting marketing wins doesn’t have to be stressful. It’s an opportunity. It’s your chance to shine and show the real value of your work. If you’re a CMO looking for help communicating those wins, our team at Green Apple Strategy is here for you. We specialize in connecting marketing activity to big-picture business results.

                Contact the Green Apple Strategy team today. We’re here to help you turn your marketing activities into impactful business conversations.

                Smarter Marketing Goals for 2026: A Step-by-Step Guide

                someone taking notes in their planner

                Setting marketing goals for the new year can feel a lot like mapping out a big road trip. You’re excited about the destination, but which roads do you take? How much gas do you need? What if you run into a detour? It’s easy to get lost before you even leave the driveway.

                Identifying and defining the right marketing goals isn’t always easy. Where do you start? How do you know which goals will actually move the needle? How do you set goals that are ambitious but still realistic?

                At Green Apple Strategy, we’ve walked through this process with dozens of businesses, including many small and mid-sized companies that want to be more intentional about marketing but don’t always have the luxury of big teams or budgets. What we’ve learned is that goal setting is part reflection, part strategy, and part ruthless prioritization.

                As you look ahead to 2026, here’s a practical framework you can use to uncover your hidden strengths, identify blind spots, and set goals that align marketing with your business growth.

                Step 1: Know Your Starting Point

                The best place to begin is by looking at where you are right now. A thorough analysis of the past year is crucial. What were your goals at the start of the year? Did you hit them? Were there certain obstacles that kept you from succeeding? Maybe you were too ambitious in some areas or not ambitious enough in others.

                This is your chance to dive deep into your current efforts. We encourage our clients to undergo a comprehensive marketing audit. An independent assessment can help you uncover hidden strengths, identify potential blind spots, and address challenges head-on. It’s important to be honest with yourself and your team. You can’t improve what you don’t acknowledge. By understanding your current reality, you’ll be in a much better position to set smarter goals for the year ahead.

                Step 2: Host a Strategy Session 

                It’s one thing to have marketing goals; it’s another for them to seamlessly align with your overall business goals. That’s why we work with our clients to host a strategy session with key stakeholders from across the company.

                Often, this requires collaboration between the C-suite, marketing, business development, and even customer service and operations. The point is to understand what your company is trying to achieve. Ask questions like:

                • What are the company’s top priorities for 2026?
                • Where is leadership planning to invest most heavily?
                • Are there new markets, products, or audiences we need to support?

                This collaboration ensures your marketing plan is aligned with the goals leadership cares about most.

                Step 3: Align Goals with Your Business Strategy

                Once you have insights from key stakeholders and an understanding of your company’s overall objectives for the year, you’ll know where to invest your marketing budget for maximum impact. By being intentional with your marketing dollars, you can directly support the company’s strategic direction.

                Step 4: Narrow Down Your Priorities

                Here’s a reality check: you can’t do everything. In fact, trying to do too much is one of the fastest ways to burn out your team and dilute your impact. 

                If you could only focus on three or four marketing goals for the year, what would those be? If you could only focus on one, what would it be? These questions encourage you to identify the activities with the highest potential impact. Then, you can rank them so you know what to protect if resources or priorities shift mid-year.

                Step 5: Write Clear, Measurable Objectives

                Once you know your priorities, write them down. According to research from CoSchedule, marketers who write down their goals are 376% more likely to report success than those who don’t. 

                Remember to make your marketing goals specific, measurable, and achievable.

                • Goal: Grow our customer base.
                • Objective: Increase new customer acquisition by 15% by December 2026.

                Goals that aren’t written and measurable are simply wishful thinking.

                Step 6: Break Goals into Milestones

                Big goals are exciting, but they can feel overwhelming if you don’t break them down into actionable tactics. It can be helpful to map out quarterly or even monthly milestones to make progress.

                For example, if you want to increase website conversions by 20% this year, you might set quarterly checkpoints:

                • Q1: Audit conversion points and launch A/B testing.
                • Q2: Optimize landing pages and implement lead scoring.
                • Q3: Launch new lead nurture workflows.
                • Q4: Evaluate results and refine.

                Milestones keep you focused on progress, and they make it easier to celebrate marketing wins along the way.

                Step 7: Translate Metrics Into Insights

                It’s not enough to track the numbers—you need to turn data into decisions. This shift in how you approach your metrics can make a huge difference. By building a process for learning from your results, you’ll ensure that you’re always improving and making smarter decisions.

                For example, how will you analyze your email strategy to make sure your content is relevant? If your email open rate is low, what do you do about it? Do you adjust your subject lines? Change your send time? Knowing what metrics matter—and how you will translate them into actionable insights—is essential. The metrics you use to evaluate your marketing goals are only useful if they give you clarity on what to do next.

                Your 2026 Marketing Goal-Setting Checklist

                • Evaluate Last Year: Take an honest look at your current marketing efforts and past goals to uncover what worked and what didn’t.
                • Host a Strategy Session: Sit down with key leaders from your business to ensure your marketing goals align with company objectives.
                • Define Your Priorities: Focus on three to four goals that are most critical to your success.
                • Write it Down: Make your goals clear and specific. Write them down in a single document that everyone can access.
                • Build an Action Plan: Break down your annual goals into smaller monthly and quarterly milestones.
                • Plan Your Check-Ins: Determine how you’ll measure your progress and use the data to make adjustments throughout the year.

                Get the Right Goals. Get the Right Results.

                If you’re struggling to identify the right marketing goals for your business, you’re not alone. We’ve worked with businesses across every industry, and each has its own unique set of challenges when it comes to setting goals that matter.

                At Green Apple, our approach is built on a simple idea: a great marketing plan starts with a great conversation. We’re here to help you set the right goals and design a marketing strategy to help you achieve them. Contact us today to learn more.

                Is Your Brand Still Working for You? Signs It’s Time for a Brand Refresh

                Your brand is more than just a logo or a set of colors. It’s the way people feel when they interact with your business. And let’s be honest: feelings can change.

                Maybe you’ve noticed that your brand feels a little dated, or maybe your sales team is getting less traction than they used to. Your leadership team might be using phrases like, “It’s time for a new look.” As a marketing agency, this is one of the most common conversations we have with potential clients. Something feels “off,” but it’s hard to know whether to make a small shift or hit the full refresh button.

                Here’s the truth: Not every business needs a brand refresh right this second. In fact, rebranding at the wrong time or without the right strategy can lead to confusion and costly missteps. At Green Apple, we don’t jump straight to design without taking the time to ask the right questions about why your marketing might not be working and think long-term about how branding impacts your business goals.

                So how do you know if it’s time for a change?

                5 Questions to Ask During a Brand Audit

                1. Has your business changed?

                If you’ve added new services, expanded into new markets, or shifted your business model, your brand might not reflect who you are today. A brand refresh can help you better align your marketing with your current direction and help customers understand what you do now.

                2. Does your brand feel outdated?

                Trends change. And while we never suggest chasing every new aesthetic, a brand that feels like it’s stuck in 2013 can quietly affect how customers perceive your relevance or expertise. If your visuals or messaging feel stale, it might be time for a modern upgrade.

                3. Are you standing out or blending in?

                In crowded industries, a generic brand is easy to overlook. If you’re saying the same things in the same way as your competitors, you’re missing an opportunity to differentiate. A brand refresh can help you clarify your voice and show off what makes you unique.

                4. Is your team aligned on your brand story?

                 If your sales, marketing, and leadership teams each tell a slightly different version of your “why,” your brand might need some tightening up. A strong brand creates clarity internally before it ever reaches your audience.

                5. Are you attracting the right customers?

                Sometimes the brand you created years ago worked for who you were, not who you want to be. If your leads aren’t the right fit, or if they’re surprised by your pricing, process, or value, your brand might be sending mixed messages. It may be time to step back and define your ideal customer.

                Brand Refresh Checklist: How to Navigate the Process with Purpose

                Thinking it might be time for a refresh? Before jumping into new fonts or color palettes, here are some key steps to think through first:

                Clarify your business goals.

                Your brand should support your business objectives. Are you trying to grow into a new market? Launch a new service? Strengthen loyalty? Get clear on why you’re conducting a brand refresh before you decide how to move forward.  

                Involve the right voices.

                A rebrand should never happen in a vacuum. Involve leadership, sales, customer service, and even a few trusted clients if possible. Their insights can reveal blind spots and spark better ideas.

                Audit your current brand assets.

                What’s working? What’s outdated? What feels inconsistent? Reviewing your website, social content, collateral, and pitch decks side-by-side can help you spot gaps and patterns so that you tell a unified brand story through your work.

                Document your brand strategy.

                This includes your brand story, messaging, voice and tone, visual identity, and usage guidelines. It doesn’t have to be 50 pages long, but it does need to be clear and consistent.

                Create a rollout plan.

                Whether you’re making small changes or launching something totally new, your brand refresh should be rolled out intentionally. That includes internal alignment, updating materials, and telling your audience why the brand is evolving.

                Resources to Guide Your Brand Refresh

                If you’re moving forward with a brand refresh, we’ve got you covered. Here are a few of our favorite guides to help you take your next step:

                Each of these blog posts was created to help businesses like yours bring clarity and creativity to your brand from the first brainstorm to the final launch.

                Let’s Make Sure Your Brand Works for You

                At the end of the day, your brand should be a business tool. It should help you sell, connect, differentiate, and grow. If it’s not doing that anymore, it may be time for a reset.

                Whether you’re feeling uncertain or ready to dive in, our team at Green Apple would love to help you explore your options. We want to help you build something that works now and in the long run.

                Reach out today to learn more about our process and how we can help.

                2026 Marketing Planning Starts Now: How to Build a Q4 Strategy That Sets You Up for Success

                marketing planning with november calendar and pumpkin decorations

                The final quarter of the year can feel like a marketing paradox. You’re trying to hit year-end goals and wrap up campaigns, while also building out next year’s marketing plan. Add the holidays, travel, and shifting schedules, and Q4 starts to feel like a blur of competing priorities.

                But here’s the thing: Q4 is a launchpad for what’s next. The decisions you make now can shape your momentum and mindset heading into 2026. 

                At Green Apple, we love helping clients think strategically this time of year, whether you’re aiming to grow your business, pivot your marketing efforts in a new direction, or simply optimize your digital marketing channels. We’ve gathered some practical ways to finish strong and build a smarter strategy for what’s ahead before you start feeling the year-end crunch.

                What Marketers Should Know (and Do) to Maximize Q4

                Here are five strategies to help you think big, maximize the remainder of the year, and get ready for what’s next: 

                1. Start with an Honest Audit

                Before you look ahead, take a good look back. What worked? What flopped? What’s still a big question mark? Auditing your marketing efforts now gives you enough time to identify gaps, find the best angle for your marketing campaigns, and build a stronger foundation for next year. 

                2. Test Something You Might Scale in 2026

                Think of Q4 as your built-in R&D lab to try something new. Consider testing a different type of content format, a fresh email strategy, or even a new ad platform. The stakes are often lower in Q4, which makes it a great time to experiment with new and creative marketing tactics. If it works, you’ve got a head start on something big for next year.

                3. Align with 2026 Business Goals

                Before you start mapping out your marketing plans for 2026, make sure you know where the business is headed. Are sales goals changing? Is the company exploring new markets or launching a new product or service? 

                Use Q4 to schedule check-ins with your leadership or sales team. The clearer you are about where the business is headed, the more effective you’ll be at aligning your marketing goals with overall business objectives.

                4. Focus on One Big Win

                If you’re feeling the pressure of unmet goals, don’t try to fix everything at once. Zoom in. What’s one big win you can focus on between now and the end of the year? Maybe it’s revamping an email nurture sequence, launching a customer survey, or tightening the gap between marketing and sales. A single, meaningful win can generate the energy you need to carry momentum into Q1.

                5. Don’t Ignore What’s Already Working

                When things get busy, it’s easy to neglect the evergreen tactics that quietly bring in results month after month. Keep nurturing your high-performing channels, whether that’s your email list, top blog posts, or repeat customer campaigns. These steady wins can carry you through the chaos and give you something strong to build on in 2026.

                Practical Tips to Wrap the Year with Purpose, Not Panic

                Here are a few actionable ideas to make sure you and your team end the year on a high note: 

                1. Schedule a Marketing Strategy Day (or Half-Day)

                Block off dedicated time on your calendar to step out of the day-to-day and think big. Use that time to review data, brainstorm ideas, and sketch out rough goals for the year ahead. Bonus points if you do this with a team member or outside partner who can bring a fresh perspective.

                2. Clean Up Your Email Lists and CRM

                You don’t want to drag messy data into a new year. Take some time to conduct a digital audit, clean your email lists, organize your CRM, and archive outdated content. A little digital housekeeping now makes planning and executing next year’s campaigns 10x easier.

                3. Build a “2026 Ideas” Parking Lot

                Keep a running list of the ideas, content themes, or campaign concepts you want to explore in the new year. Don’t worry about polishing them. For now, just focus on capturing the inspiration while it’s fresh. That way, when you sit down to plan in January, you’re not starting from scratch.

                Need some help finding fresh sources of inspiration? Here are some ways to get outside your comfort zone, leverage AI for marketing inspiration, and capture creative marketing ideas through mood boards.   

                4. Review Your Analytics with Intention

                Pull your website traffic, email stats, ad reports, and anything else you’re using to analyze your marketing efforts. Instead of just compiling the data, start to look for longitudinal patterns. What channels are bringing in leads? What content is driving engagement? Let the data drive your strategy for next year.

                5. Touch Base with Sales (and Other Key Stakeholders)

                Marketing doesn’t happen in a vacuum. Use Q4 to have a quick sync with your sales team, operations leader, or leadership team to make sure everyone’s rowing in the same direction. This helps you avoid misalignment and builds trust across departments.

                6. Refresh Your Evergreen Content

                Have a few blog posts or lead magnets that always perform well? Give them a quick content refresh to keep them relevant and ready to support your early 2026 campaigns. It’s a simple win that pays off big in the long run.

                7. Celebrate What You’ve Accomplished

                Don’t forget to look back and celebrate the progress you’ve made, whether it was growing your email list, launching a new campaign, or just staying consistent through a tough year. That celebration mindset is a powerful motivator heading into a new one.

                Gather, Guide, and Grow with Green Apple

                Q4 doesn’t have to feel like a frantic sprint to the finish. With a little strategy and a few intentional moves, it can be the most powerful quarter of the year. Whether you’re setting bold goals for 2026 or wrapping up a year of steady growth, our team is here to help.

                At Green Apple, we’re not afraid to roll up our sleeves and dig in through marketing strategy sessions, content planning, or full campaign execution. If you need a partner to help you plan smarter and grow better, we’d love to connect.

                Learn more about our approach to strategic planning or connect with our team for a quick consultation. 

                How to Ask for Customer Reviews Without Sounding Desperate

                woman in apron showing a tablet to a customer

                When was the last time you bought something without reading a review first? The same is true for your customers. They want social proof before committing. 

                Whether you’re a B2B brand with a complex sales cycle or a B2C business focused on customer loyalty, your reputation drives decisions. And your customers? They’re your most powerful marketers.

                That’s why review and testimonial collection, when done thoughtfully, isn’t just a helpful business practice. It’s a reputation marketing strategy. The key is asking for feedback in a way that’s strategic, efficient, and engaging without coming across as pushy or impersonal. 

                This has become a core marketing tactic for several Green Apple clients. For example, The Gardner School’s  “Share the Love” campaign nearly tripled the amount of online reviews the school received while also strengthening relationships with current families.

                After reviewing the success of this campaign and others like it, here’s what we’ve learned about building a review and testimonial collection process that strengthens your brand and boosts long-term growth:

                Start with a Strategy: What Do You Want from Your Reviews?

                Before you start asking for feedback, get clear on your goals. What do you hope to learn or showcase?

                Once you know what you’re looking for, it’s easier to tailor your questions and choose the best channel to reach your audience.

                Bonus tip: Make sure you know how you’ll use the feedback. Whether it’s for internal customer service improvements or external marketing, you’ll collect stronger, more actionable insights if your team is aligned on the end goal.

                Timing is Everything: When to Ask for a Review or Testimonial

                The timing of your request can make or break your response rate. While there’s no one-size-fits-all solution, there are a few best practices to help you decide when and how to follow up:

                Immediately After a Positive Interaction

                If a customer expresses satisfaction during a conversation, in an email, or on a support call, that’s your cue. Follow up with a quick, personal email thanking them and inviting them to leave a review.

                2–3 Days After a Purchase or Service

                Send an email once the customer has had a chance to use the product or experience the service. For B2C businesses, this might be a standard post-purchase email. For B2B, it might be part of your client check-in process.

                During a Campaign or Seasonal Push

                Running a product launch or gearing up for your busy season? Reviews and testimonials can act as social proof to fuel momentum. Consider running a quick social campaign or SMS series that encourages customers to share their stories.

                After Milestones

                For B2B businesses, reviews may make more sense after onboarding, at quarterly check-ins, or once ROI becomes visible. Frame it as a celebration of success and a chance to highlight their experience.

                Ask the Right Questions, The Right Way

                Open-ended, thoughtful questions give you rich, useful insights. But your tone and phrasing matter, too. Here’s how to strike the right balance:

                DO: Be clear and specific.

                Instead of: “What did you think of our product?” Try: “What made you choose our [product/service], and how has it helped you?”

                You could even offer prompts for what to talk about: “Tell us what you loved about working with our team!” or “What results did you see after using our service?”

                DO: Keep it short.

                Focus on the one or two most important questions. If your ask feels like a chore, customers will skip it.

                DO: Personalize your request.

                Use the customer’s name. Reference their specific purchase. Show that this isn’t just a generic ask, it’s a real conversation.

                DO: Make it easy to say yes.

                If you want people to leave you a review, you need to make the process quick and easy. Be sure to include direct links to your preferred review platforms (Google, Yelp, G2, etc.).

                DON’T: Sound desperate.

                Avoid phrases like “We really need your help!” or “It would mean the world!” Instead, frame your ask in a way that empowers the customer: “Your feedback helps us improve and helps others make confident decisions.” 

                If you’re going to offer incentives, make sure to do it ethically. A small thank-you (like a discount code or entry into a giveaway) can go a long way.

                DON’T: Ignore negative reviews.

                Addressing negative reviews politely and professionally will demonstrate to other customers that you’re willing to engage when something goes wrong. Simple, effective communication can go a long way in turning an unhappy customer into one who gives you rave reviews. 

                Choose the Right Channel for Your Audience

                Different channels may resonate better depending on your audience and the type of feedback you’re seeking. Here are a few to consider:

                Email

                Email is still one of the most effective tools, especially when it’s personal. Avoid “noreply@” addresses. Instead, send requests from a team member or the CEO for a more authentic feel. Consider using email tools that allow for automation with customization.

                SMS

                With sky-high open rates, text marketing is great for quick polls or one-question surveys. Several of our clients use survey platforms such as Loyalty Loop or Delighted to capture customer feedback after a service call or other customer interaction. These platforms also offer the opportunity to track customer satisfaction over time through a Net Promoter Score data point.

                Social Media

                Polls, story stickers, or even posts encouraging feedback can turn followers into brand ambassadors. Make it fun and simple. Think one-click polls or “share your story” prompts.

                Forms and Feedback Widgets

                Great for passive feedback collection. You can embed testimonial forms on your website, add “Was this helpful?” buttons to blog posts, or include a review link in your email signature.

                Build a Reputation That Markets Itself

                Your customers’ stories are one of your most valuable assets. When you gather them thoughtfully and authentically, those stories become proof of your brand promise and a growth engine for your business.

                At Green Apple Strategy, we help businesses like yours build feedback systems that fuel growth, strengthen reputation, and align with your bigger marketing goals. If you’re ready to get smarter about collecting reviews and testimonials, reach out.