Ranch
Making a Brand Shine Through Digital Strategy and Event Planning
– Problem –
Standing Out in a Competitive Industry
Silicon Ranch Corporation has provided light and energy to thousands of people through its solar farm systems. As its leadership planned to expand its reach, they recognized the need for an enhanced digital presence.
Silicon Ranch reached out to Green Apple to help refresh its brand and design a new website. That initial project, paired with an updated approach to an annual trade show event, could help confirm Silicon Ranch’s presence and position as an industry leader and convert more leads.
– Solution –
Driving Results with Strategy, Creativity, and Execution
Before creating the new website, Green Apple conducted a digital audit and a UX audit. The data collected helped inform the design and the SEO strategy used to improve search engine rankings. The audits also identified several practical and actionable ways for Silicon Ranch to drive more leads.
Green Apple also supported Silicon Ranch’s business efforts with event planning services. In 2018, Green Apple helped plan and execute a special evening at the historic Country Music Hall of Fame in Nashville, featuring award-winning singer-songwriters and hundreds of industry professionals. We took the event to Orlando, New Orleans, and back to Nashville in the years to follow. It became a major annual event in the industry, solidifying Silicon Ranch’s reputation with the members of NRECA and others in the field.
– Results –
Establishing a Foundation for a Bright Future
By partnering with Silicon Ranch for its brand refresh, website development, and trade show event planning, Green Apple was able to set the company up for a bright and successful future.
63% increase in yearly website visits
44% increase in unique page views
Connected with 300+ business leaders through annual event
– Creative –
What We Did
Client
Praise
COO
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