– Strategic Event Planning –
Cooking Up Excitement for the Grand Opening
Green Apple Strategy collaborated closely with Saffire’s management to create a buzz-worthy grand opening celebration. The centerpiece of the campaign was an exclusive soft launch party designed to connect Saffire with influential media personalities and local tastemakers.
Green Apple curated a list of 30-40 priority guests, including media professionals and social influencers with strong ties to Nashville’s food and lifestyle communities. The team managed every detail, from identifying the right invitees to crafting and sending personalized invitations that reflected Saffire’s brand.
One highlight of the event was coordinating a site tour, tasting experience, and exclusive interview with Julia Masters, an entertainment business reporter for the Nashville Business Journal. This ensured high-quality media coverage while showcasing Saffire’s reinvigorated vision.
To complement the event, Green Apple developed a compelling press release that positioned Saffire as a reinvented icon. This release was distributed to key outlets, generating initial buzz and setting the stage for ongoing media interest.