CaringWays

CaringWays

Launching a new business model with integrated marketing.​

CaringWays is a medical fundraising platform specifically designed for cancer patients, people seeking addiction recovery, or individuals who’ve experienced a health-related emergency. Unlike other crowdfunding platforms, CaringWays offers a focused and secure way for patients and their families to raise funds for health-related expenses.

– Problem –

Discovering a new opportunity while launching a brand.

In 2022, CaringWays approached Green Apple Strategy to help launch its brand with a new brand identity, website, and marketing strategy. Founded by a small team of healthcare professionals, CaringWays wanted to highlight the platform’s unique differentiators. As work began, the CaringWays team recognized the opportunity to partner with companies and healthcare organizations as a benefit for employees. This shift provided a game-changing opportunity that required agility and collaboration.

– Solution –

Pivoting for a greater impact.

Within a month, Green Apple created a strategy for CaringWays to pursue a B2B business model with an integrated marketing approach. This included new messaging on the website, an animated explainer video, and business development assets. Green Apple also worked with CaringWays to streamline the onboarding process for new B2B partners.

– Results –

A partnership to support more patients & families.

The ability to quickly pivot and equip the team with an integrated suite of marketing assets has created tremendous momentum for CaringWays’ brand launch and has allowed their team to focus on helping patients and families navigate the financial challenges of a medical journey.

– Creative –

What we did.

Marketing and Sales Strategy, Logo Design, Brand Design, Marketing Collateral Design, Web Design and Development, Campaign Development, Video Scripting, Production, and Animation, Blogging, Social Media, PR, and Email Marketing. 

Client

Praise

COO
Green Apple has successfully implemented various strategies and projects that have both increased our brand recognition and directly driven business to our organization. Our dedicated Green Apple team is knowledgeable in what they do, produces quality work on time, and is flexible in pivoting to our ever-changing priorities. We’ve been very happy with the results of our relationship together and would highly recommend their service.
Charlie Kunberger
ATECH

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ATECH

ATECH

Transforming pandemic obstacles into opportunities.

Since 1990, ATECH has served as an equipment repair company for thousands of restaurants and commercial kitchens across Tennessee. When COVID-19 brought the restaurant industry to a halt, ATECH needed a new way to generate revenue and retain employees. Green Apple stepped in as an agile marketing partner to help the company codify and promote a new planned maintenance service offering.

– Problem –

Navigating a trickle effect of challenges.

ATECH has decades of experience as a successful commercial kitchen equipment repair. Like others in the restaurant industry, their business came to an abrupt halt in March 2020. The restaurants they served shut down for weeks during the early days of the pandemic. Even when restaurants reopened, the need for equipment repair was still on the decline. ATECH’s leadership team realized they needed to find a solution.

– Solution –

Overcoming obstacles with agility & creativity.

The team at ATECH quickly identified a new business opportunity — offering planned maintenance services for restaurants and commercial kitchens — and turned to the Green Apple team for help. Our team designed and implemented a comprehensive marketing strategy that promoted the new service to current clients and potential customers.

This included a website redesign, marketing collateral, local SEO, and lead generation campaigns to drive business for planned maintenance. The effort led to tremendous growth and new business opportunities, which created a new challenge: staffing all their planned maintenance requests. Green Apple then pivoted to support ATECH’s new HR needs. Our team worked alongside ATECH to implement an additional marketing strategy for recruiting employees. Our strategy included event planning, tradeshow campaigns, technician spotlights, and social media management.

– Results –

A bright, sustainable future.

By serving as an agile marketing partner, Green Apple has been able to support ATECH’s most pressing business needs. As a result, the team at ATECH has experienced: 36% increase in revenue YoY 73% increase in their planned maintenance business 27 new hire applications Today, ATECH’s business is stronger than ever with a more sustainable business model and growing team. Together, ATECH and Green Apple have learned that marketing can play a helpful and important role in supporting any area of a business — from operations to HR. Whatever unexpected challenges might come next, the two teams are confident in their ability to work together and find new opportunities for growth.

– Creative –

What we did.

Marketing and Sales Strategy, Graphic Design, Event Planning, PR, Blogging, Email Marketing, Social Media, Video Scripting and Production, Employee and Customer Spotlights, and Recruitment and Operations Strategy.

Client

Praise

COO
Green Apple has successfully implemented various strategies and projects that have both increased our brand recognition and directly driven business to our organization. Our dedicated Green Apple team is knowledgeable in what they do, produces quality work on time, and is flexible in pivoting to our ever-changing priorities. We’ve been very happy with the results of our relationship together and would highly recommend their service.
Charlie Kunberger
ATECH

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Silicon Ranch

Silicon
Ranch

Making a brand shine through digital strategy & event planning.

Silicon Ranch Corporation is one of the fastest-growing developers, owners, and operators of solar energy plants in the United States. The company partnered with Green Apple Strategy to execute a brand refresh, design a new website, and plan a trade show event that would help the company stand out in an increasingly competitive solar energy market.

– Problem –

Standing out in a competitive industry.

Silicon Ranch Corporation has provided light and energy to thousands of people through its solar farm systems. As its leadership planned to expand its reach, they recognized the need for an enhanced digital presence.

Silicon Ranch reached out to Green Apple to help refresh its brand and design a new website. That initial project, paired with an updated approach to an annual trade show event, could help confirm Silicon Ranch’s presence and position as an industry leader and convert more leads.

– Solution –

Driving results with strategy, creativity, & execution.

Before creating the new website, Green Apple conducted a digital audit and a UX audit. The data collected helped inform the design and the SEO strategy used to improve search engine rankings. The audits also identified several practical and actionable ways for Silicon Ranch to drive more leads. 

Green Apple also supported Silicon Ranch’s business efforts with event planning services. In 2018, Green Apple helped plan and execute a special evening at the historic Country Music Hall of Fame in Nashville, featuring award-winning singer-songwriters and hundreds of industry professionals. We took the event to Orlando, New Orleans, and back to Nashville in the years to follow. It became a major annual event in the industry, solidifying Silicon Ranch’s reputation with the members of NRECA and others in the field.

– Results –

Establishing a foundation for a bright future.

By partnering with Silicon Ranch for its brand refresh, website development, and trade show event planning, Green Apple was able to set the company up for a bright and successful future.

63% increase in yearly website visits

44% increase in unique page views

Connected with 300+ business leaders through annual event

– Creative –

What we did.

Marketing Strategy, Graphic Design, Website Design and Development, Event Planning, Blogging, Project Spotlights, Social Media, Email Marketing, and PR.

Client

Praise

COO
Green Apple has successfully implemented various strategies and projects that have both increased our brand recognition and directly driven business to our organization. Our dedicated Green Apple team is knowledgeable in what they do, produces quality work on time, and is flexible in pivoting to our ever-changing priorities. We’ve been very happy with the results of our relationship together and would highly recommend their service.
Charlie Kunberger
ATECH

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Survivor Fitness

Survivor
Fitness

Exceeding #GivingTuesday expectations.

Survivor Fitness helps cancer survivors regain their health and wellness through one-on-one personal training and nutritional support. As a nonprofit organization that relies on the generous giving of others to provide scholarships to participants, Survivor Fitness wanted to create a strategic and inspirational Giving Tuesday campaign that would jumpstart their year-end fundraising efforts.

– Problem –

Taking #GivingTuesday to the next level.

Survivor Fitness has been participating in Giving Tuesday since 2019 to amplify its year-end fundraising efforts. Heading into the 2022 giving season, the leadership team at Survivor Fitness wanted to capitalize on the momentum they gained throughout the year and create a unique campaign that would help them reach their $7,500 goal. As a busy organization with numerous responsibilities, Survivor Fitness connected with Green Apple Strategy to support its fundraising efforts by designing a campaign theme and social media strategy for Giving Tuesday.

– Solution –

Taking #GivingTuesday to the next level.

Green Apple Strategy has partnered with Survivor Fitness on a variety of marketing tactics over the years. When the opportunity to assist in their annual Giving Tuesday campaign arrived, the Green Apple team was excited. The first step was to develop the campaign theme and messaging. The team collaborated on ideas and developed a theme to capture the impact people could make by donating to Survivor Fitness: “Give Help Today. Give Hope Tomorrow.”

After finalizing the Giving Tuesday campaign messaging, Green Apple worked to design and develop all digital marketing assets to successfully launch the campaign. This included social media content, designed and branded graphics, and captivating video for use on social media platforms. The Green Apple team also worked collaboratively on a video shoot to record testimonials from Survivor Fitness participants to share throughout the campaign.

With all of the assets in hand, Survivor Fitness was ready to launch its Giving Tuesday campaign.

– Results –

Exceeding expectations to impact hundreds of lives.

Survivor Fitness reached the original $7,500 goal within hours of launching the campaign. This prompted their team to ambitiously increase their fundraising goal throughout the day.

At the end of the campaign, Survivor Fitness raised more than $20,000 through its Giving Tuesday campaign in just one day. Each year, the impact of Survivor Fitness’ Giving Tuesday campaign has grown—from supporting 300 training sessions for participants in 2019 to more than 750 training sessions in 2022.

Through this campaign, Survivor Fitness and Green Apple gained valuable insight about developing an effective digital fundraising campaign.

– Creative –

What we did.

Marketing Strategy, Blogging, Participant Spotlights, Campaign Development, Graphic Design, PR, and Social Media. 

Client

Praise

COO
Green Apple has successfully implemented various strategies and projects that have both increased our brand recognition and directly driven business to our organization. Our dedicated Green Apple team is knowledgeable in what they do, produces quality work on time, and is flexible in pivoting to our ever-changing priorities. We’ve been very happy with the results of our relationship together and would highly recommend their service.
Charlie Kunberger
ATECH

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