Launching a new business model with integrated marketing.
CaringWays is a medical fundraising platform specifically designed for cancer patients, people seeking addiction recovery, or individuals who’ve experienced a health-related emergency. Unlike other crowdfunding platforms, CaringWays offers a focused and secure way for patients and their families to raise funds for health-related expenses.
– Problem –
Discovering a new opportunity while launching a brand.
– Solution –
Pivoting for a greater impact.
Within a month, Green Apple created a strategy for CaringWays to pursue a B2B business model with an integrated marketing approach. This included new messaging on the website, an animated explainer video, and business development assets. Green Apple also worked with CaringWays to streamline the onboarding process for new B2B partners.
– Results –
A partnership to support more patients & families.
– Creative –