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Building a Stronger Brand from the Inside Out: Part One 

Small and mid-size businesses are facing growing challenges in hiring and retaining top talent. With a tight labor market and rising employee expectations, building a strong brand from the inside out has never been more important. At Green Apple Strategy, we believe that a company’s internal culture is directly tied to its external brand. We’ve […]

5 Affordable Marketing Tools Every Small Business Should Be Using

“Work smarter, not harder.” This adage has never been more relevant than in today’s fast-paced digital landscape. Small business owners and marketers are constantly being pulled in different directions. Trying to manage everything, from content creation and email marketing to customer feedback and social media, can feel overwhelming. Fortunately, you can level the playing field […]

Beyond the Vanity Metrics: 4 Marketing KPIs CEOs Should Know

As a CEO or business leader, you’re responsible for a lot. Leading your company requires a working knowledge of each area of your business. Because of this, it’s essential that you focus on the metrics and key performance indicators that are truly propelling your business forward. After all, marketing is the lifeblood of your business, […]

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Creating a Ripple Effect: The Art & Science of Internal Marketing

In the fast-paced world of business, where competition is fierce and customer expectations are constantly evolving, it’s easy for companies to become so focused on external marketing that they neglect the importance of internal marketing. But the truth is, your employees are your most valuable asset, and investing in internal marketing can have a profound […]

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Modern Marketing in Music City: Tips for Nashville’s Small Businesses

Nashville’s transformation is no secret. From a thriving music scene to a booming hub for innovation and entrepreneurship, our city has become a magnet for aspiring business owners across all industries. A flourishing economy and a rapidly growing population paint a picture perfect for running a business.  However, Nashville’s meteoric rise has also presented new […]