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We all know a restaurant that always seems to have a line out the door. And if you live in a city like Nashville, you may even have a favorite coffee shop or bar where they always remember your name. It’s no secret that these cherished local spots hold onto their customers with something more […]
Word of mouth has always been one of the most popular and reliable referral tools. However, in today’s digital age, we can quickly access information about any product or service with a quick online search. What’s the best air fryer for a large family? How should I style my new shoes? What’s the best beach […]
The holiday season is a time when social media comes alive with festive cheer. Businesses are vying for attention while also trying to capture the holiday spirit. If done well, holiday marketing on social media can be some of the most valuable content you produce. We’re here to guide you through some simple yet highly […]
“Was it a successful event?” can be one of the hardest questions for marketers, sales professionals, or business owners to quantify. Whether you’re sponsoring a tradeshow, marketing, or hosting a VIP gathering for your customers, it can be difficult to track the impact of the event. Many times, the impact may not be immediately measurable. […]
Effective marketing requires a combination of strategy, operations, and detailed execution. Because of this, most marketing teams are best equipped when people function in a variety of roles. As Seth Godin puts it, you need a scientist, an engineer, and an operations manager. The challenge, of course, stems from ensuring that your people are in […]
