What Makes an Enneagram Type 5 a Marketing Asset

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“The Investigator.” Type Fives are known for being intense, cerebral, perceptive, and often isolated individuals; it’s no surprise if your mind immediately conjured an image of Sherlock Holmes! Type Fives strive to acquire as much knowledge as they can, making them life-long learners. Their worst fear is being viewed as useless or incompetent, especially in a professional setting. One of our own Content Specialists working as a member of the Green Apple Orchard, Saxon McCullough, is a Type Five! What does this mean in regard to her work approach? If she encounters a subject she’s not entirely comfortable with, she goes into a deep dive of research to learn all she can about the topic before she begins writing. This is obviously a great approach to have as a writer, but this approach also serves as a pacifier to any anxiety she has about feeling inadequate in her professional role. Aside from being a devout researcher and life-long learner, here are a few more traits of a Type Five that make these individuals an asset to your marketing team. Read More: How Understanding The Enneagram Can Help Your Customers

Type Fives Need to Observe and Contemplate

The basic desire of a Type Five is to hear from others, “You know what you’re talking about;” therefore, they are constantly internalizing ideas and concepts around them and contemplating how they can use this information to innovate.  Saxon sees this Type Five trait the most often in her work. She frequently explains to employers, when asked about her writing process, that if she has been given three hours to write an article, she will spend the first two hours immersing herself in research and absorbing everything she can about the topic. She is then able to hammer out the right assignment in no time at all! Read More: Enneagram and Marketing: How Type Ones Accelerate Your Strategy

Type Fives are Life-Long Learners

If you think about the Type Fives you know, you might find that they tend to love finding new hobbies to immerse themselves in. Whether it is all of sudden becoming obsessed with learning how to bake croissants or learning every detail about fly-fishing, Type Fives feel a need to be experts. When considering the Type Fives in your workplace, you will likely find that they have a strong desire to become a subject matter expert—the go-to for a specific problem or topic. Saxon is that croissant person. She used to work at a coffee shop, and it wasn’t long before she had weaseled her way back into the kitchen and became Lead Baker. Is it because she has been a life-long baker since she was a child? Absolutely not! Her Type Five mind just happened to latch on to baking as the tool to make her feel adequate in her job, and the rest is history.  Read More: Enneagram and Marketing: How Type Twos Strengthen Relationships

Type Fives Value New Ideas and Innovation

After we have acquired a sufficient amount of knowledge, Type Fives seek to use this knowledge to create new ideas and generate new understanding and insight. This means that these individuals are often distinguished problem solvers in the workplace (which are always good to have around). Every workplace could benefit from someone who has the drive to look at a topic, internalize every aspect of it, and then flip it upside down and create a new perspective. Type Fives can help others on your team find new approaches to old ideas—an invaluable contribution! Read More: Enneagram and Marketing: How Type Threes Move Mountains

Need Marketing Direction? 

Are you looking for a strategic, full-service marketing firm with curious, innovative team members? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

How to Find the Angle for Your Next Marketing Campaign

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Have you planned your next marketing campaign?  Your brand’s growth is reliant on a comprehensive set of tactics to educate and engage your clients. How you plan your campaign, and how you execute that campaign, will make all the difference in your brand awareness, sales, and customer retention. But, how do you find the best angle? How will you catch your audience’s attention?  We’re here to help. When you sit down to plan your next marketing campaign, use the following tips and points to guide your strategy. 

Find Your Audience’s Pain Points

When you put yourself in your audience’s shoes, you can begin to determine what their pain points are. Try to identify what motivates them to buy your product or service and what problem of theirs you’re trying to solve.  At the foundation, your campaign should speak to those pain points to show your audience that: 
  • You understand their issue
  • You’re here to solve it, and 
  • You can do it better than your competitors. 
Before you can present yourself this way, you must first thoroughly understand how your audience is feeling. If you’re having trouble putting yourself in your customers’ shoes, try building a customer profile with these 20 questions. 

Lean on Your Analytics

The numbers don’t lie! Your analytics can serve as a guide as you build your campaign. Review your numbers across all tactics (e.g., email marketing, blogging, website visits, social media, etc.) to analyze what is working, what isn’t, and where there are untapped opportunities.  From these numbers, you can see which topics and conversations garnered the most interest from your audience and what fell flat. Are your customers most interested in a certain area more than others? Maybe that’s a good place to start when planning your next campaign. 

Talk to Your Audience

Market research is now easier than ever, thanks to social media platforms and survey strategies. When planning your campaign, look to your audience to learn what they want to see from you and what they would benefit from. Depending on your social media platform of choice, this will look different. For example, if your audience frequents Instagram, you can easily set up a series of stories that poll your followers. However, on LinkedIn or Facebook, that may look more like starting a conversation with those in your industry. 

Take a Look at Your Competitors

Though you don’t want to emulate your competitors, you do want to make sure that you have a good understanding of what they’re offering your audience. This analysis helps you see what you can improve upon and how you can take your offering a step further. 

Put Your Differentiators at the Forefront

Your brand’s differentiators are what sets you apart from the crowd. It’s crucial that they’re at the forefront of your campaign, as these are your primary selling points. No matter how this campaign takes shape, ensure that your audience is always aware of what makes you different and how those differences serve them. 

Have Fun with It

Create a campaign that they’ll love! Your customers have enough of the mundane in their lives. By creating a marketing campaign with an element of surprise and delight, you can engage your audience and make them excited about the customer experience—and set them up to look forward to what they can expect from your brand in the future. 

Need Help Planning and Executing Your Next Marketing Campaign?

Are you looking for a strategic, full-service marketing firm to plan and execute your next campaign? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

3 Ways to Improve Zoom Meetings with Your Clients

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If quarantine had a popularity contest, Zoom would have reigned supreme—and to think there was once a time when this company was not a household name! Zoom meetings have allowed companies to remain as “business-as-usual” as possible during the uncertain times of the past year. Most importantly, Zoom has allowed us to maintain a personal connection to our client base, which is pivotal to healthy business collaborations.  Although Zoom has been a lifesaver for businesses and families alike throughout the pandemic, unfortunately, it is still only a substitute for face-to-face communication; there are still many obstacles you must consciously work to overcome in order to achieve successful communication. As a respected business leader, it is our duty to overcome any communication barriers and ensure that our client interactions are of top-notch quality. In this article, we discuss three ways in which you can improve the quality of your Zoom meetings with clients.

1. Familiarize Yourself with Customizable Options

As with any new technology that you integrate into your daily business operations, there is a slight learning curve while familiarizing yourself with Zoom and all of its settings. It is certainly of no help that over the last year, as its popularity skyrocketed, numerous changes have been made to this application. Due to these constantly changing features, it’s even more vital for you to ensure that your team is familiar with the default settings and how to appropriately customize them.  One feature we feel is especially important to client communication is to turn on the “Always Display Names” setting, so that you or your clients are never second guessing names. We’ve also all heard of that urban legend where something embarrassing happens in the background of a coworker’s Zoom meeting, so protect yourself from this unfortunate mishap by customizing your background to something simple (and safe!). Another feature we highly recommend is the “Waiting Room.” Use this feature to gather yourself and prepare rather than immediately being thrown into a client meeting. 

2. Organize Your Zoom Experience

Conducting a high-stakes client meeting via Zoom can feel overwhelming and unnatural, even a year later. Fortunately, there are measures you can take to minimize this stress. Take time to prepare prior to meetings in the following ways:
  • Adjust your settings to automatically record and save meetings
  • Have an agenda handy (and distribute to other meeting participants beforehand)
  • Adjust privacy settings prior to meetings for peace of mind
  • Distribute the meeting link and ID prior to the day of the meeting
  • Select the “Hide Non-Video Participants” setting so that you can direct your focus
By following these suggestions, you will enter your client meetings feeling prepared and confident; and in doing so, you will ensure that you get the most out of your client communications.

3. Encourage Participation

At this point, we all have Zoom-meeting fatigue, which is why it’s more important than ever to engage with clients and encourage them to participate in virtual meetings. A great way to encourage participation is to direct meeting attendees to use the “Reaction” and “Chat” features. Because time is of the essence during virtual meetings, these features allow for interactions between individuals while not disrupting the flow of the original agenda. The chat feature allows additional notes and resources to be shared with ease and referenced at a later date.  Above all, the goal to keep in mind while considering virtual meeting participation is that your job is to encourage rather than intimidate. Speak with energy and convey to your clients that their ideas matter and that you are genuinely interested in collaboration rather than a lecture.  Are you looking for a strategic, full-service marketing firm centrally located in Nashville? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

How to Write a Job Description that Attracts the Right Candidate

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Gone are the days where throwing a generic job ad out on a job posting website was the only thing you had to do to find a suitable candidate. It’s no secret that the market is flooded with job seekers. Whether these individuals are new graduates seeking initial employment or veteran professionals experiencing job insecurity due to the COVID-19 pandemic, they are seeking a job description which invites rather than intimidates. 

Writing a job description is a pivotal responsibility of an employer seeking a new hire, as it sets the foundation of future employee expectations and relationships. Job ads are proof that the process of hiring a new employee is a dialogue rather than a one-sided appeal—your company should put forth a concentrated effort to market their workplace as a desirable opportunity that offers rich professional experiences.

In this article, we will discuss the importance of writing a job description that is clear, attractive, and honest in order to attract a candidate whose experience and values perfectly align with those of your company.

Reflect on the Needs of Your Company

With a million other day-to-day responsibilities, we completely understand the temptation to simply copy and paste a generic job description from the internet rather than spending the time and energy to write one from scratch. But, wait! A job description shouldn’t just be a flavorless, one-size-fits-all document, it needs to be tailored to your company’s current needs and future goals. It’s well worth the energy to internally reflect in order to come to a mutual understanding of how a new hire would fit into the inner workings of your company. 

A great place to start? Your current employees! A great idea is to interview several key employees, and ask them what their daily responsibilities and routines look like and how those align or vary from the job description they were initially hired to fulfill. Evaluating this information may lead you to some surprising discoveries; you might find that the position you set out to fill would be redundant, pushing you to completely revisit your needs from a new perspective.

Avoid Limiting or Discouraging Language

It’s an unfortunate truth that there is a large pool of job applicants who will only apply to a job if they meet every single one of the requirements listed in the job description. Although it is your goal to only receive applicants who are qualified, there should always be a slight amount of wiggle room. 

Sure, you are seeking a candidate who has a qualified educational background, as well as applicable professional experience. But, most of all, you need a candidate who is committed to the role, compatible with your company’s values, and driven to grow and bring new ideas to the environment. Before you write a required amount of years of experience, reflect and be certain that this particular role requires it. 

Additionally, take great care to avoid limiting language that could discourage women and minorities from applying. Always include a statement that encourages applicants from these groups to apply such as, “Our company is committed to diversity…”. 

Storytelling to Attract the Perfect Candidate

As you craft a job description, keep in mind that this is a document that will be revisited for years to come during employee reviews, so make sure that the language is clear and the expectations described are accurate. Our best piece of advice: potential candidates should be able to envision a day in the life of working at your company after reading the job description.

Are you looking for a strategic, full-service marketing firm centrally located in Nashville? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

Green Apple Goes Hybrid

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Green Apple has been a virtual team since March of 2020, and what a year it’s been! We’ve loved connecting with each other remotely, becoming even more collaborative and creative. And, during that time, we’ve learned a few things about ourselves as a company, leading us to a new chapter in Green Apple’s story—a hybrid office! You’ll now find us at 1010 16th Avenue South in Nashville. With continued safety precautions top of mind, we’re finally ready to be together in-person on a part-time basis. Here’s how we got here and the kinds of opportunities that this office opens up for us.  

What Do We Mean by “Hybrid” Office? 

Though we will remain a virtual team, Green Apple will now have a central office, where we can come together for meetings, brainstorming, team building, open-space working, and team collaboration. We will keep our flexible work schedules, but our team members will now have the option to come into the office as they please. As a bonus, this office gives us the space we need for a few exciting projects on the horizon. 

What this Means for Green Apple

Our time spent working remotely has been incredibly productive. We’ve had the space to step back and analyze what the future holds for Green Apple and to put a plan in place to make it happen. This office space gives us a central location to bring those plans to life. 

With that, we’re thrilled to announce that we have recorded the first episode of our new podcast, Core Conversations—where marketing and gratitude come together to explore what makes us so passionate about our industry. The first six episodes of the podcast will debut as part of another Green Apple endeavor, The Orchard Press. This passion project will feature the Core Conversations podcast, a collection of thoughtfully designed and beautifully crafted thank you cards available for ordering, and a gratitude-focused blog. We’re living out our core value of gratitude in a creative project that is evolving every day. Stay tuned for launch details!

What this Means for our Clients

You can now see smiling Green Apple faces in the vibrant neighborhoods of Edgehill, Music Row, and Vanderbilt. We chose this location very intentionally and are excited to be here among all of the history, great food, and entertainment that the area has to offer. It also gives us easy access to The Gulch and downtown Nashville.

The hybrid space will allow us to meet with clients for strategy sessions and other collaborative efforts. We also now have the capacity to record podcasts in-house, which we will continue to lean into as we explore podcasting internally. 

We’ll See You at 16th Avenue South!

Are you looking for a strategic, full-service marketing firm centrally located in Nashville? Contact Green Apple Strategy today to schedule a consultation. Our team is happy to sit down with you to discuss your goals and how we can help you achieve each and every one of them.

Enneagram and Marketing: The Creative Beauty of Type Fours

“The Individualist.” Enneagram Type Fours are some of the most original, creative people you’ll have the joy of meeting. On their continual journey of self-discovery, fours discover their emotional depth and vulnerability, pouring that into creating works of art out of everything they touch. Do you have a Type Four on your team? You might find that they are the person dazzling your clients with originality and candor. Let’s take a look at what makes Type Fours exceptional additions to your marketing team.  Read more: Enneagram and Marketing: How Type Threes Move Mountains

Type Fours Are Profoundly Creative 

When a creative project is on your plate, you may want to look to your Type Four to run wherever their creative mind takes them. They have an uncanny ability to see life from many angles and perspectives, often making them deeply intuitive and sensitive people. This insight allows Type Fours to approach projects in a new way—a way that someone else may have never thought of. 

Type Fours Are Intuitive 

This type is often analytical when it comes to their feelings, as they’re always looking for ways to stand out. In this search for their unique traits, Type Fours learn to follow their intuition and discover what feels right for them. You can be sure that this person will use their emotional intelligence to identify the tone and direction that will fit the client’s brand and personality. They’ll follow their gut, leading them straight to an original idea that fits the project’s unique vibe. Read more: How Understanding the Enneagram Can Help Your Customers

Type Fours Are Inspired

Their imaginative nature makes Type Fours one of the most inspired people on your team. You’ll find that they’ll always be on the lookout for something that will spark an original idea. Give them a few points of direction and see what they come up with! 

Type Fours Are Honest

One of the best Type-Four qualities is their penchant for honesty. Their authentic nature makes it easy for them to share what they think and feel about a subject—an excellent quality for when your team needs constructive feedback. When you want to know what a Type Four really thinks, you can count on them to let you know. 

On the Hunt for a Marketing Partner?

Our team enjoys learning more about each other through Enneagram Types and Culture Index surveys to ensure that we communicate and work together effectively. In the end, this is all to improve our clients’ marketing strategies and use our small team to garner big results. Are you looking to see what full-service marketing can do for your brand? Contact Green Apple Strategy today to schedule a consultation.

5 Benefits of Working with a Marketing Agency

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Every company has to decide at some point: should you do marketing in-house or partner with a marketing agency? While there are benefits to both, a marketing agency will most often give you the highest return on investment and take the most work off your plate. To help you make this decision, here are five benefits of working with a marketing agency that may change the way you think about external marketing. 

1. You Have Access to a Full Team of Professionals

Possibly the most significant benefit of working with a marketing agency is the opportunity to work with a full-service team of professionals. You have access to professional strategists, designers, photographers, writers, project managers, and a variety of others. With this multifaceted team, you have a team of experienced professionals working together, under one umbrella, to reach your business’ loftiest goals.

2. You Can Easily Identify (and Achieve) Your Business Goals

Marketing agencies have set processes that we use to identify your goals and needs. We thoroughly research your company, industry, competitors, and customers before we ever begin building a strategy. The team then uses that information to think creatively and strategically about how to reach the identified goals and how to find the ideal customer. You can engage with an agency knowing that they are doing the due diligence to take your business several steps further.

3. You No Longer Need to Train and Manage a Team

When working with an internal marketing team, there is a severe amount of overhead that goes into hiring, training, and developing the people on that team. Working with a marketing agency, on the other hand, eliminates the time and resources you would have spent managing internal employees. You, instead, have more capacity to focus on your core business.

4. You Have Insight from a Marketer’s Perspective

You’re working in your business day in and day out. So, it can often be challenging to see new avenues to venture into, especially in marketing. By bringing in an outside team’s perspective, you are introduced to different thought patterns and ideas that you may not have otherwise thought of. 

5. You Gain the Ability to Stay Ahead of New Technologies and Trends

Your marketing agency lives and breathes marketing. Because they’re spending time staying ahead of trends and technologies, you will, too, effortlessly. You will find that your agency will introduce you to tools that you didn’t know you needed—and those are often the ones that accelerate your marketing efforts. 

Are You Thinking of Engaging with a Marketing Agency?

Green Apple works hard to become a part of our clients’ teams. We take the time to identify their goals and needs before building a strategy to help them get there. It’s a tireless effort that we love to our cores, and we are always rooting for our clients’ overall success—inside and outside of marketing. Want us to join your team? Contact Green Apple Strategy today to schedule a consultation.

10 Ways to Promote Your Upcoming Webinar

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You have plenty of wonderful ideas and expertise to share with your audience. What better way than a webinar? The thing is, though, that a hefty amount of thought, planning, and design goes into creating a webinar. And, after all the work you’ve put into building this resource, wouldn’t it be great if someone attended? Of course, we know you want as many people as possible to see your webinar. So, we put together a list of ways that you can promote your upcoming webinar.   

1. Send an Email Blast 

First up, send an email to your newsletter subscribers. Because they already follow you, they’ll be interested to see that you’re providing them with helpful content. You can increase your chances of a successful email by adding an eye-catching subject line and segmenting your list to narrow in on those who would be most interested. In your email, make sure to include all necessary details along with a clear explanation of the benefits of attending.

2. Add a Line to Your Email Signature

Consider adding a line about your upcoming webinar to your email signature. That way, you always have a reminder there for clients and prospects. Be sure to add a link so that they can find more information! 

3. Feature it On Your Home Page

Try featuring information about your webinar on your Home page. When clients land on your site, they’re already looking for insight. Imagine how excited they’ll be to see that you’re offering to share your know-how!  

4. Create a Paid Social Campaign

Help your followers find your webinar with a paid social campaign. Before you put money behind your ad, make sure that you determine which of your social media platforms performs the best and where your audience spends the most time.

5. Write a Blog 

Writing a blog to announce your webinar and feature a high-level overview will give you a multi-purpose piece of content that you can use on your website, social media, and in your emails. It will also be great to send to those who ask for more information.

6. Add a Pop-Up to Your Website

To draw even more attention to your webinar, try adding a pop-up to your website. You can use this as an opportunity to encourage visitors to sign up or learn more. 

7. Collaborate with Influential People or Businesses in Your Industry

Many people in your industry have access to your target audience—social media personalities, podcasts, industry experts, and bloggers, just to name a few. Connect with these people to offer your insight on their next project (e.g., guesting on their podcast) to create an opportunity to plug your new webinar. Since your audiences are so similar, you’ll find that many of their followers are there for precisely this type of content.

8. Hand Out Flyers at Your Next Event

Have a trade show coming up? Design an engaging informational hand-out that you can give to attendees who may be interested. These events are also an excellent opportunity to collect email addresses from those who would like to receive more information.

9. Post Consistently On Social Media

Add a consistent routine of posting about your webinar on your social media accounts. Feature fun, informative content that lets the user know exactly what they would gain by attending.

10. Tell Everyone You Know

Word of mouth is a more effective marketing strategy than some may think. Tell everyone you know about your webinar, and be sure to send them follow-up information if they seem curious.

Need Help Building or Promoting a Webinar? 

Green Apple builds and promotes webinars for clients in various industries, and we find that it’s an incredibly robust marking tool with a high return on investment. Contact Green Apple Strategy today to schedule a consultation.

Should Your Business Be on Every Social Media Platform?

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Quality over quantity. It’s a phrase that’s said so often that it sometimes loses its meaning. However, the reason that it’s said so often is that it’s overwhelmingly true. As it does in every area of marketing, quality over quantity applies to social media, too.  So, in short, no. Your business should not be on every social media platform. This is always good news to businesses trying to juggle upwards of three platforms at once, seeing lackluster results across the board. The key is to focus on the platforms that give you the most return so that you aren’t wasting precious resources. So, how do you decide which platforms to put your effort towards? We have a few tips to guide you. 

How to Identify Which Social Media Platforms to Use

1. Identify where your customers are spending their time. 
Depending on your product or service, it’s likely that your customers are using one platform more than another. Many marketers find that this could largely depend on the customer’s age. For example, for brands marketing to the younger generations, it’s reported that 73% of Gen Z prefers that brands reach them through Instagram. On the other hand, 78% of Baby Boomers reportedly prefer interacting with the brands they like on Facebook. You may also consider your customers’ interests and professions when identifying which platforms they frequent.  Identifying the social platform that will provide you with the most exposure to your audience is the most important part of this tactic and will be a great foundation for building your social strategy.  Here are a few simple ways to help point you in the right direction: 
  • Poll your customers in a review survey to see how they found you. 
  • Ask customers as you interact with them.
  • Review your metrics across the platforms that you’re using.
2. Determine what kind of content you have to share. 
The types of content that you create may heavily influence the platform that you choose. Each site has its niche, and if you go against that niche, you may not see the engagement you’d like. Take Instagram, for example. To be successful on that platform, you must have eye-catching photography or video content with thoughtful captions. On the other hand, LinkedIn relies more on informational content, such as videos, slides, and articles. So, before you begin sharing, consider where the content you already have would make the most impact. 
3. Consider which platform you have the most experience with. 
Your level of comfort factors into this decision as well. If you use a particular platform most often, you know what the trends and expectations are for that site already. If you find that your audience isn’t on this site, enlist the help of a social media marketer or a marketing agency to curate and post your content. 
4. Analyze your metrics across your current platforms. 
The numbers don’t lie. Take a look at your metrics on each platform to see which is performing the best. This is a great way to identify where your return on investment is the highest. Once you’ve chosen the best performing site for your brand, begin building a social media strategy that addresses the types of content you will share and the goals you want to reach. Don’t forget to include paid advertising as part of your strategy! This can help you ensure that your audience sees your most important content. 

Do You Need a Strategic Social Media Plan? 

If you feel like you aren’t getting the return you’d hoped for on social media, consider partnering with a marketing agency to create a strategic plan. We can help! Contact Green Apple Strategy today to schedule a consultation.

Meet Our Orchard Members: Meghan Clark

Meghan Clark
The Orchard at Green Apple is full of talented professionals who are passionate about what they do and excited to share that passion with our clients. Meghan Clark is no exception. We truly value Meghan’s contribution to our team and are excited to share a bit of her story with you.

Meghan’s Role as an Orchard Member

As a content specialist, Meghan supports our core content marketing team to create blog articles for a variety of industries and subjects. Her workday typically includes researching new topics, drafting content, and editing before her writing makes its way to the client. She is extremely focused on quality content and SEO keyword research while always keeping our clients’ unique voices and tones in mind. 

Meghan’s Background and How She Came to Green Apple

Meghan began her career as an educator at an independent day school and spent much of her time with creative, brilliant 13-year-olds. After seven amazing years, she took a leap of faith and joined a small startup marketing company. The company ultimately went under, and she decided to use that opportunity to establish herself as a freelancer. A friend told her that Green Apple was looking for writers in 2019, and she’s worked with us ever since! “I grew up as the daughter of a successful entrepreneur, and I saw much of the same spirit, drive, and vision in Samantha Pyle. As a contractor, I appreciated the way she streamlined project management and billing. Even though I wasn’t part of the in-office team, I felt my work was valued,” Meghan says.  She loves working with Green Apple and had such great things to say about our team. “My editor, Content Marketing Director Adam York, is truly one of the kindest people I’ve ever met. He pairs clear expectations with solid support, and he’s always available to answer my questions,” she added. 

What Meghan Loves About Her Craft—In Her Own Words

“When I initially started blogging, I was skeptical about its efficacy, but I can’t argue with the numbers. According to McKinsey, blogs sent out as email newsletters are 40 times more likely to land you a customer than social media posts. Other data shows click-through rates for email at 50 to 100 times higher than social media. People still read. Words are still powerful. As a writer, that’s heartening to me. On a copywriter’s website or resume, you’ll usually find a cheeky list of topics they’ve gotten to write about. I’m no exception to this rule. I’ve written about plastic surgery, customer service, cheeseburgers, boating, Swiss watches, pre-K education, banking, commercial kitchens, large-scale signage, cryptocurrency, and electron microscopy. Every article I write expands my knowledge base, and I love collecting arcane bits of knowledge. My work as a writer has given me the capacity to talk to almost anyone I meet about something that interests them. This is with the exception of theoretical physicists, who frankly aren’t that great at dinner conversation anyway.”

Meghan’s Personal Life

Like many paid writers, Meghan is also a creative writer. She writes creative nonfiction essays and draws her inspiration from writers like E.B. White, Leslie Jamison, Karl Ove Knausgaard, and Anthony Bourdain. She says that she spends entirely too much time reading, trying to identify birds on trees, and thinking about, preparing, or eating food. We are incredibly lucky to have Meghan as a member of our Orchard team and are thrilled that she chooses to share her talents with us. Thank you for your contribution to our clients, Meghan. We appreciate you!  Could your brand benefit from quality content services? Contact Green Apple Strategy to schedule a consultation.