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Should Your Business Be on Every Social Media Platform?

Quality over quantity. It’s a phrase that’s said so often that it sometimes loses its meaning. However, the reason that it’s said so often is that it’s overwhelmingly true. As it does in every area of marketing, quality over quantity applies to social media, too.  So, in short, no. Your business should not be on […]

Enneagram and Marketing: How Type Threes Move Mountains

“The Achiever.” If you’ve met an Enneagram Type Three, they likely left a lasting impression on you. They’re the dreamers and the doers who are running the show, making sure that they’re always moving forward, making the world a better place as they go. It comes as no surprise that Green Apple’s Type Three is […]

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Enneagram and Marketing: How Type Twos Strengthen Relationships

“The Helper.” If you know an Enneagram Type Two, you know that their helpful spirit inspires everything they do. They will be the first to lend a hand, listen to your needs, and build a strong relationship with you.  I’m Green Apple’s Content Marketing Specialist, and I just happen to be the Type Two on […]

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Enneagram and Marketing: How Type Ones Accelerate Your Strategy

Are you an Enneagram Type One? Have one on your team?  Type Ones are known for their sense of responsibility to improve the world around them. They tend to accomplish this by striving for perfection, following the rules, and doing what’s right. This person is your organizer—the one keeping everyone in check and keeping everything moving. […]

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What You Should Know About Marketing to Millennials and Gen Z

By 2025, millennials will make up 75% of the workforce. It’s hard to believe, isn’t it?  This statistic shines a bright light on how our marketing lens should shift as generations age. Before we knew it, Millennials will be three-quarters of the workforce, and in the blink of an eye, Gen Z will be right […]