The Do’s and Don’ts of Event Marketing: Lessons Learned from Our Experiences

There’s nothing quite like an event to boost enthusiasm and excitement around your brand. Virtual and in-person events each serve a unique purpose for connecting with your target audience. While events are effective, they can also consume a lot of staff time and financial resources. 

Effective event marketing strategies can help you get the best return on your investment. Using our experience as professional marketers and event planners, our team at Green Apple Strategy has put together a list of practical tips to ensure your next event is successful. 

The Do’s 

Do Set Goals (and a Budget!)

When it comes to strategic event planning, always begin with the end in mind. Before you set a date, reserve a venue, or book entertainment, you must determine the goal of the event. Is it to position your brand as a stakeholder in the community? Is it to tell a story about your brand? Or is it to generate leads and make sales? 

Once you set your goal, be sure to set your budget. Your event will look very different if you have a $5,000 budget versus a $50,000 one. 

Knowing the answer to these questions—and staying true to them—will guide you when making choices about venue, food, entertainment, marketing, and more. It will set you down the path of pulling off a successful, cohesive event that meets your strategic goals. 

Do Amplify Partnerships 

Most events require partnerships with third-party vendors and sponsors such as entertainment, catering, AV equipment, corporations, and more. Capitalize on these partnerships by highlighting them on social media or in a company email newsletter. Showcasing your business as a collaborative brand is great PR because it demonstrates your involvement and investment in your local community. Additionally, tagging these vendors in your social media posts can expose you to new audiences. 

Do Use Text and Email 

In today’s multi-channel, digital world, you have to meet your audience where they are. This means connecting with them on their phone and in their email inboxes through personalized, well-thought-out, and well-timed text messages and emails. Text messages are a great way to send key event information that doesn’t require a lot of copy. At the same time, an email drip campaign can spark interest and move your target audience to attend. 

The Don’ts 

Don’t Limit Your Focus to Ticket Sales  

Yes, you want to sell tickets to your event. Besides, you can’t have an event if no one comes! However, be careful not to focus your messaging only on ticket sales. Your audience needs to know where to buy tickets, but they also may be interested in what to wear, nearby hotels, or participating vendors. The purpose of all of your event-related content will be to drive ticket sales, even if some of it takes a more subtle approach. 

Don’t Set It and Forget It 

We love strategy so much that we included the word in the name of our business! But just because you have a strategy doesn’t mean you can’t be flexible if needed. When marketing your event, be sure to pay attention to all the analytics you have access to. Some numbers to look at are email open rates and click-through rates, social media impressions, and engagement levels. If you aren’t getting the desired results, adjust your approach to capture greater interest from your target audience. 

Don’t Forget to Follow Up

Congratulations! Your event is over, and your work is done! Well, almost. Post-event follow-up offers another opportunity to connect with your target audience. In fact, it’s so important that we consider it one of our best practices for event planning! After the event wraps, send out surveys to gather meaningful feedback that can be used to assess the event’s success and plan future gatherings. You can also use this time to connect with new leads and thank vendors and sponsors to further deepen your working relationships.
 

Get Started on Your Next Event 

Ninety-five percent of marketers believe that in-person events can have a positive impact on achieving their company’s goals. Green Apple Strategy understands that events can boost awareness, community connections, and revenue. But we also know they can take time, resources, and staff to pull off. 

Our team is here to help! Reach out to us today, and let’s talk about the benefits that the right special event can bring to your business.

Beyond the Books: 4 Insights Learned from My Marketing Internship by Eden Hutchinson

At Green Apple, our top priority has always been hiring good people and fostering their development in a way that helps them grow professionally and personally. Over the past few years, we’ve collaborated with local universities in Nashville to provide marketing internships to aspiring undergraduates. This summer, we were fortunate to welcome Eden Hutchinson to our team. Eden’s unwavering passion for marketing and dedication to our clients make her an invaluable asset. She seizes every chance to acquire new skills and knowledge. In this blog post, we’re handing the keyboard over to Eden, allowing her to share some of the invaluable lessons she’s gathered as a marketing intern at Green Apple.

As a business and marketing double major, I read about countless marketing principles in school. But this internship has taught me even more valuable lessons that can’t be learned from books. Working at Green Apple, I’ve had the chance to discover how marketing is applied in different industries. I also learned how to tailor marketing strategies to each client’s specific needs. But more importantly, I learned the importance of teamwork, collaboration, and real-world experience. These practical skills are essential for marketing success. 

In this blog post, I wanted to highlight the most valuable lessons I learned from my marketing internship. These lessons have helped me go beyond marketing basics and provided a holistic understanding of the field.

 

4 Insights Learned from My Marketing Internship

1. Project management is the cornerstone for marketing success. 

During my internship at Green Apple, my primary focus was collaborating with the Client Relations team, who are responsible for collaborating with clients and executing marketing ideas. I quickly grasped the importance of having a well-structured system to keep track of all the marketing activities and elements for each client. I’ve learned the value of embracing a process-driven approach to marketing and implementing proven project management best practices to work smarter rather than harder. For example, most of the work executed by the Green Apple team happens in Basecamp, a project management tool that enables us to create and execute tasks methodically.  

Over the summer, I honed my ability to break down complex objectives into manageable steps, and I now find myself applying this skill to other areas of my life.

 

2. Team culture makes a tremendous difference in how people show up to work every day. 

As a business undergraduate student, my classes often discuss the significance of company culture. However, I’ve learned that culture is often a concept you must experience firsthand to grasp its importance. After multiple internships, I’ve been immersed in various company cultures, and it’s been fascinating to experience the difference.

At Green Apple, I’ve seen how a positive culture directly impacts productivity. There’s a deliberate focus on fostering a positive and enjoyable company culture. Some of the things that make Green Apple’s culture so great include bi-weekly team meetings where everyone shares a “weekend happy,” and employees are encouraged to travel or take volunteer time off. 

I’ve seen the difference it can make when you work in an environment that is kind and uplifting. I’m more motivated to do well because I’m surrounded by supportive people who want me to succeed.


3. Getting your hands dirty is the best way to learn.

One of the things I’ve loved most about my internship is getting the opportunity to help with numerous projects for the agency and our clients. This has taught me that getting involved in many projects is the best way to grow. By working on various one-off projects, I’ve gained a deeper understanding of how the company functions and all the behind-the-scenes work that goes into success. No class can fully prepare you for this, but Green Apple’s culture of encouraging employee success has allowed me to dive into projects I would never have had in another internship. And because my work matters to the company’s growth, I know it’s making a real difference.


4. Don’t ignore the analytics.

One of the most valuable aspects of my internship has been learning about the reporting process. I had no prior experience in this area, but I quickly realized how important analytics are for making informed business decisions.

The idea that analytics can help teams improve their marketing efforts makes sense in theory, but seeing it in practice has really driven home the importance of a data-driven approach. Marketing for any client requires an adaptive mindset, and analytics can help teams make the necessary adjustments to improve their efforts and achieve their long-term goals continually.


Get Your Hands Dirty with the Green Apple Team 

We’re incredibly grateful for the ideas and support Eden has offered during her internship and are excited about the opportunity to keep her on for another semester. If you’re a marketing professional or undergraduate student looking for an internship in the Nashville area, you can learn more about what it’s like to work at Green Apple or reach out to our team to apply.

The Impact of Volunteer Time Off for Your Employees & Company Culture

volunteering at Thistle Farms

At some level, every human wants to make a positive difference in the lives of others. We may want to make an impact while feeling like there aren’t enough hours in the day to make it a priority. Volunteer time off (VTO) makes it possible to balance giving back and collecting a paycheck. When coupled with a company’s mission to create a thoughtful work environment, VTO can boost an organization’s reputation and company culture. 

Since Green Apple was founded, we’ve placed great emphasis on the importance of community outreach and have offered pro bono services to nonprofits and organizations across Tennessee, including Survivor Fitness and Thistle Farms. Now, every member of the Green Apple team has the opportunity to receive paid time off to volunteer with organizations of their choice. 

How Volunteer Time Off Works

Companies that offer paid time off for volunteering typically give one or two days a year to do so. Hours that can be used for volunteerism are usually separate from PTO for other uses like vacation or sick days. 

Green Apple provides 16 hours a year of volunteer PTO. The system at Green Apple allows us to choose our own activity and submit a request for time off to volunteer on our own. In addition to volunteering on our own at the place of our choosing, we also volunteer as a team several times throughout the year. In 2022, Green Apple began volunteering with Thistle Farms. Since then, we’ve been working to strengthen our relationship and expand our support for the organization. In December 2023, Green Apple CEO Samantha Owens Pyle joined the Thistle Farms board and was appointed as the organization’s first External Affairs Chair in July 2024. In this role, Samantha (joined by several Green Apple team members) has collaborated with Thistle Farms’ Marketing Director and Vice President of External Affairs to develop a comprehensive strategy aimed at achieving record-breaking Q4 results in fundraising, retail sales, and volunteer engagement.

Benefits for All 

Paid time off for volunteering is a win-win-win situation. For starters, a UnitedHealthcare study shows that of the respondents who volunteered in a 12-month period, 93% said they experienced an improved mood, and 79% reported lower stress levels. There is a real link between personal happiness and productivity at work. By encouraging your employees to volunteer, you may boost their mental health, which would benefit the whole company.

volunteering at YUMEast

Studies show that companies with highly engaged employees outperform their competitors by 147% and are 21% more profitable. In a recent blog, we also suggested several other strategies to boost employee engagement and morale. 

Volunteer time off can be a workplace perk that helps your company stand out from the competition. Adding VTO to an existing list of people-supportive perks (such as remote work and flexible schedules) will also have an impact on engaging current and future employees alike. 

Finally, VTO is a great way to build camaraderie among your team members while they give back. Members of the Green Apple team recently participated in YUM!East, an annual fundraising event benefiting Fannie Battle Day Home in Nashville. Our team in Charlotte also volunteered their time for a cause benefiting the Move For Jenn Foundation. 

TN Titans stuff the bus

Acknowledging social responsibility and volunteerism in your marketing is even a powerful way to leverage your company’s community to create deeper, more personal connections with your customers. 

VTO is a growing employee perk that can set your company apart. A strong internal culture not only attracts top talent but also boosts your external brand, making your business a sought-after place to work and partner with. Ready to align your recruitment, engagement, and brand strategies? Green Apple Strategy can help. Contact us today to build a strategic plan for long-term success, and don’t forget to sign up for The Core, our monthly newsletter, for the latest marketing insights and inspiration delivered straight to your inbox!

Kayla Reyes Promoted to Client Relations Specialist

Kayla Reyes

Green Apple Strategy is excited to announce Kayla Reyes’s promotion to Client Relations Specialist. Kayla joined Green Apple as an Assistant Client Relations Specialist in 2021. For the past year and a half, Kayla has leveraged her detail-oriented skill set and relationship-focused approach to lead project management efforts for a number of Green Apple clients. Kayla’s ability to “keep all the plates spinning” by effectively communicating between Green Apple’s team, our Orchard members, and clients has been an invaluable asset for our team. During her time at Green Apple Strategy, Kayla has leaned into every opportunity to grow professionally and learn about the unique characteristics of each industry for the clients she serves.  

To recognize and celebrate Kayla’s hard work and dedication, we wanted to highlight a few specific ways her promotion will empower her to make an even greater impact on our clients.

Offering Strategic Direction and Leading Collaboration 

In her new role as Client Relations Specialist, Kayla will focus on providing leadership and strategic direction for the clients she serves. This shift will allow her to leverage her natural abilities to focus on the end goal and identify areas of improvement to accelerate marketing efforts. She will work closely with Sam Pyle, Olivia Cooper, and others on the Green Apple team to help develop marketing strategies and manage individual projects outside of our client’s ongoing scope of work. 

“I am excited about the opportunity to work with clients on ‘bigger picture’ ideas,” Kayla shared. “I love collaborating with our team to care for our clients and support their marketing needs.”  


Balancing “Day-to-Day” Marketing and the Bigger Picture

In her previous role as an Assistant Client Relations Specialist, Kayla has seen (and managed) all of the steps that make an effective marketing strategy come to life. From brainstorming ideas to analyzing results, Kayla knows what it takes to execute a successful campaign. Her experience will be an invaluable asset for our team as we develop strategies and ideas based on a client’s specific goals and budget. 

“Learning the daily aspect of marketing management has helped me recognize all the little steps that go into helping our clients achieve their goals,” Kayla said. “I’m grateful for the ability to use that knowledge to help our clients make more informed decisions about their marketing campaigns.” 

“It’s been such a joy to watch Kayla grow since joining the Green Apple team, and I’m excited for that to continue in her new role,” said Samantha Pyle, Owner and Chief Strategist of Green Apple Strategy. “Her dedication to creating exceptional results, along with her infectious positive energy, is so valuable for our clients and our team.”

Improve Employee Recruitment with Strategy and Creativity

Our team at Green Apple is acutely aware of today’s tight labor market. We listen to reports that tell us job openings are continuing to decline. Since opening our doors in 2012, we have learned to adapt to the many changes and challenges outside our scope of influence, including shifts in the labor market. Our team quickly pivots when necessary and has applied strategic and creative thinking to the recruitment and hiring process with outstanding results. Here are a few of our top tips for finding, recruiting, and retaining employees: 

Where to Recruit 

With much of our lives intersecting with the digital world, recruiting also needs to shift online. But rather than relying on mass online job boards, our team strives to be more intentional with where we conduct our employee searches. 

Green Apple’s current openings are shared on LinkedIn, where we can vet applicants based on their profiles and see if we share any connections. We also network with an online marketing group and post to the online job boards at our respective alma maters. Because we are products of those schools and programs, we already have a good idea of the knowledge and skill set their graduates will bring to our team. 

There is immense value in the quantity and quality of applicants we can reach online, but we still enjoy recruiting in person. We regularly attend local college career fairs to get to know potential graduates. While this helps us find talented employees, it also promotes brand awareness and fills our pipeline with potential applicants.  

Consider Unconventional Arrangements

During the coronavirus pandemic, the world discovered a new way of working. Remote work was an excellent fit for our team and allowed us to bring the best talent on board, no matter where they lived. 

More and more companies are forgoing remote work in favor of a complete return to the office. While this may be necessary for some lines of work, we found it was not for ours. Strategy and creativity can be performed anywhere and are not bound by office walls. With this in mind, Green Apple maintains a hybrid work environment. We are 100 percent remote, with available space to gather in person for meetings, brainstorming, team building, open-space working, and team collaboration. 

Ensuring a Good Fit 

So you’ve found a potential employee you think will be perfect for your job and company culture. Recruitment can be costly, so it’s important both parties are happy from the beginning. How can you ensure it’s a good match? The Culture Index can help. 

The Culture Index is an assessment that evaluates how people communicate, solve problems, and use or alter their innate traits to adjust to their work roles. It is one of the first steps in our application process to help determine if someone matches the position they applied for. The candidate will move on to the interview phase if their Culture Index indicates a match. This process helps Green Apple add the right people to our team who can best serve our clients and help reach our strategic goals. 

Join Our Marketing Team

Over the years, we’ve built a creative recruitment approach that has shaped and supported our team. If you’re looking for insights on creating a marketing team or are interested in joining our team at Green Apple, we’d love to connect. You can check out our current openings or learn about the services we can provide for your business.

The Culture Index: Transforming How Marketing Teams Work Together

Effective marketing requires a combination of strategy, operations, and detailed execution. Because of this, most marketing teams are best equipped when people function in a variety of roles. As Seth Godin puts it, you need a scientist, an engineer, and an operations manager. The challenge, of course, stems from ensuring that your people are in the right role and know how to work together in order to achieve your goals. Workplace culture is created through the everyday interactions and experiences that team members have with each other. 

Green Apple Strategy is a hybrid agency, so the culture we cultivate with our team is incredibly important. We’ve worked hard to build a structure where people are working out of their strengths and communicating effectively to serve our clients. The Culture Index has become one of the most helpful tools for achieving this goal. It’s something we discuss on a regular basis. We’ve also included it as part of our hiring process to ensure we find the right people for each new role. 

In this article, we wanted to provide an overview of The Culture Index and highlight a few specific ways it has transformed the way we work together as a marketing team. 

An Overview of The Culture Index

The Culture Index Survey is an assessment that evaluates how people communicate, solve problems, and use or alter their innate traits to adjust to their work roles. The Culture Index Survey can help you assess:

  • Do you prefer to work alone or collaboratively when solving problems?
  • Are you more likely to follow established processes or think outside the box to create a campaign?
  • Do you work quickly or need time to methodically think through an idea?

The survey allows you to identify patterns for each team member based on these traits. From there, it allows you to analyze the findings in a peer-to-peer format and provides an action plan for how your team can improve processes. The ultimate goal is to transform the way you work and create a more productive and enjoyable environment. 

How The Culture Index Can Transform Your Marketing Team

Here are a few specific ways the Culture Index has transformed the way our team works together: 

1. You can recognize and understand personality differences.

Most communication breakdowns between team members stem from differences in personality, approach, and personal strengths. One of the greatest benefits of the Culture Index is that it helps you recognize how another person operates. This creates greater empathy and understanding among the team rather than staying in a constant loop of miscommunication and frustration.

2. You can maximize your team’s impact by allowing people to capitalize on their strengths.

The Culture Index Survey helps you get a full understanding of employee satisfaction and experience within your company. If a team member is frustrated by their day-to-day experiences, they may not mention that to leadership. The Culture Index is a low-pressure way to shine a light on where your team members fit and what type of role they might enjoy best. As Jim Collins famously explained, it’s important to get the right people on the bus. But getting them in the right seat is another important step to ensuring your employees are more engaged and happy at work.

3. Your team is equipped with resources to resolve conflict.

Any time you work with someone for a period of time, there’s bound to be conflict. It’s important to normalize this reality. When conflicts arise within your marketing team, it’s important to address them promptly. Your team can refer to the Culture Index Survey to better understand the root causes of the conflict and develop targeted strategies for resolving it. 

4. You can enhance strategic planning for your long-term goals.

Every marketing team requires strategic planning. The Culture Index allows you to maximize your planning efforts by allowing people to focus on areas in which they’re naturally gifted. It also allows you to give plenty of time for those who rely on methodical thinking to discover ideas while allowing others to respond in real time. 

We’re incredibly grateful for the way The Culture Index has shaped and supported our team. If you’re looking for insights on how to create a marketing team or are interested in joining our team at Green Apple, we’d love to connect. You can check out our current openings or learn how we can be a marketing partner for your business.

Connecting to our Community: Thistle Farms

Green apple team

Generosity and making an impact on our Nashville community are two values that shape our work at Green Apple Strategy. We don’t want to be an agency that’s simply known for our work. We want to be known for making a positive difference in our community. From the founding of our company we’ve offered pro bono services to nonprofits and organizations serving people across Tennessee. We’ve also encouraged our team to take time off to pursue volunteer opportunities. Our new partnership with Thistle Farms in Nashville combines both of those values into a relationship we’re excited to grow. 

Thistle Farm’s Mission & Impact in Nashville (and Beyond) 

Thistle Farms is a nonprofit social enterprise dedicated to helping women survivors recover and heal from prostitution, sex trafficking, and addiction. The organization was founded in 2001 to offer women sisterhood and a safe place to heal. Today, it supports hundreds of women across our community by providing a safe place to live, meaningful work, and other resources to gain financial independence. The organization has become a staple of our community in Nashville and is widely known for its remarkable self-care products and welcoming cafe. 

The company also supports women around the world through its social enterprise efforts that span 21 countries and support 1,400 artisans through product sales and small business development.

Green Apple’s Desire to Help Them Grow

While there are dozens of incredible nonprofit organizations in our area, we were particularly inspired by the way Thistle Farms raises up women in our community. Their mission is to empower women who have been through extremely difficult times. Thistle Farms’ commitment to helping individuals get back on their feet resonated with our whole team.

Green Apple began volunteering with Thistle Farms in 2022. As our relationship has grown, we wanted to provide additional support. Currently, we’re collaborating with leadership to envision how we can deepen our commitment through quarterly team volunteer days and ways to serve their mission. 

Thistle Farms has helped thousands of women flourish because its leadership recognizes that healing love is the strongest force for change in the world. It’s an honor to partner with such an incredible organization.

5 Best Practices for Marketing Project Management

Person sitting at a desk with a notebook and laptop

Let’s be honest – managing all of your marketing efforts is tough. There are dozens of steps to move a single project from an idea to a completed deliverable and requires collaboration between multiple parties. While there can be a lot that can go wrong, the good news is that there’s a way to bring order to all the madness that marketing campaigns bring with them – marketing project management!

Project management is more than a way to make sure your team is staking on time and budget, it actually increases the ROI of your marketing efforts. Marketers who plan projects are four times more likely to be successful.

At Green Apple, we’ve learned quite a bit about the foundational principles and best practices for effective marketing project management. While some of the lessons we learned the hard way, others were discovered through the creative problem-solving of our team. Today, we’ve built a team of gifted client relations specialists whose primary focus is to execute an effective project management process. 

For this article, we’ve asked one of our assistant client relations specialists, Kayla Reyes, to share a few insights she uses when it comes to “keeping all the plates spinning” for our clients.

5 Best Practices for Marketing Project Management

There are dozens of elements that go into managing your marketing projects effectively. From creating your overall structure and procedures to defining the communication processes, there’s a lot to consider. But how do you go about implementing these foundational principles for marketing project management? Here are a few best practices we’ve learned over the years:

1. Hire the right people.

Many of the tasks and responsibilities of a project manager require a certain mindset and skillset. Some people are big vision, whiteboard dreamers. They typically make better strategists that project managers. 

At Green Apple, we use a couple of tools to assess a team member’s project management acumen. For example, we have several enneagram ones who embody the characteristics of being honest, detail-oriented professionals. We also use the Culture Index to evaluate the interpersonal skills that are required for project management. 

2. Find tools to help.

Once you have the right people in your project management role, it’s important to equip them with tools that can help them be successful. In today’s digital-first world, this often means finding the right project management software for your team. As a hybrid marketing agency, we’ve found a lot of success in using tools like Basecamp and Asana for project management and collaboration with clients. 

3. Build consistent processes and systems around your tools. 

Investing in project management software is only helpful if your team knows how to use it. It requires intentional planning to discover how the match the features that are available in a project management tool with the internal processes and structure of your team. Training is another important factor to ensure everyone has what they need to fulfill their task and nothing slips through the cracks during a project. 

4. Take a detail-oriented approach to execution.

Organizing and streamlining ideas and projects is essential to keep on track with deadlines. This is even more true in a fast-paced agency environment when you’re serving multiple clients at once. 

While moving a project through the stages of development is one key, making sure it’s done well and nothing is overlooked is another. The people who are really great at what they do focus on executing – not just the big things but also on all the little details. A good project manager recognizes that even the tiniest details matter. They make sure everyone has what they need for their specific task and address any mistakes that are made along the way.  

5. Periodically ask what’s working and what’s not.

Consistently asking, “is this working?” is just as important with your project management process as it is with other areas of marketing. At Green Apple, we make sure our project management approach integrates with our client’s internal processes. We’ve found it helpful to host quarterly meetings with our project managers and Orchard members to identify ways to improve our project management processes internally. 

“As a project manager, I love getting into the weeds to help our clients launch a strategy or create a campaign that makes a tangible difference in the world,” Kayla described. “It’s always meaningful to look back and celebrate the hundreds of steps that are taken — and all the people who are involved – to execute all of the marketing efforts for our clients.”

You can learn more about Green Apple’s unique approach or connect with our team to discover how we can become your marketing partner. 

 

Olivia Cooper Promoted to Client Relations Director

Olivia

Green Apple Strategy is excited to announce Olivia Cooper’s promotion to Client Relations Director. Olivia joined Green Apple as a Client Relations Specialist in 2018 and was promoted two years later to become a Senior Client Relations Specialist. Her new role will allow Olivia to continue to serve our clients while growing her capacity to lead and develop other members of the Green Apple client relations team.

Marketing has been crucial for businesses to adapt during and after the pandemic. During this time, Olivia played a valuable role for many clients. She embraced new challenges by developing creative strategies to support client retention and growth. Because of the work of Olivia and the rest of the Client Relations Team, we’ve built even stronger relationships with many of our clients over the past two years.

To celebrate her newest achievement, we wanted to highlight a few of the specific ways Olivia’s promotion will empower her to make an even greater impact on our team and our clients. 

Providing Greater Overarching Strategy and Creative Problem Solving

In her new role as Client Relations Director, Olivia will focus on providing oversight and strategic direction on all client accounts. This shift allows her to leverage her skills of problem-solving, opportunity analysis, and strategic plan development to impact more of the work we do for clients. 

“I’ve really enjoyed being a part of the growth we’ve had with several clients over the last few years,” said Olivia. “Each day, we serve as a strategic partner and that means constantly bringing ideas and opportunities to them in hopes of growing their brand and, ultimately, their business.”

Mentoring and Developing Others 

Another important part of the Director’s role is helping to mentor and lead the Client Relations Team. As Director, Olivia will have dedicated time to invest in the client relations team to provide training and guidance to help them grow in their roles. 

“Green Apple is in a phase of growth, so I’m really excited to be a part of expanding the Client Relations team and fostering an environment for the team where we all continue to learn from each other and the relationships we have with our clients,” Olivia said. “ We have a group of insanely talented (and fun!) people on the Client Relations Team and I’m really motivated to continue to work with them to enhance the services we provide for our clients,” she added.

“One of the things I love most about leading the team at Green Apple is watching people grow and develop as they discover their gifts and lean into their work with passion, commitment, and creativity,” said Samantha Pyle, Owner and Chief Strategist of Green Apple Strategy. “Since her very first day, I’ve watched Olivia bring the best version of herself to our clients. I am grateful for her partnership and excited about the greater impact she can make by stepping into the director role.”